A few days ago, I had an absolute breakthrough.
It started when an unpromising-looking email landed in my inbox. It was the newsletter of a copywriter whose emails I’ve tried reading in the past, unsuccessfully.
It didn’t look like this email would change things. It had a preachy subject line — and I lingered over the delete button for a moment.
“Uff, it’s your job,” I said to myself. “Just read the damn thing. The guy is obviously successful at what he does. Maybe he will surprise you.”
So I clicked to open the email.
And a kind of warm light descended upon me.
Pieces of copywriting knowledge, which had floated around in my head for years, without meaning or purpose… finally snapped together to form one magnificent Voltron-like insight.
Suddenly, the most elusive and profitable kind of front-end marketing — selling premium-priced supplements to cold Facebook traffic — became clear and simple.
I’m not sure why I had to wait for this email to have this insight. After all, I myself have had success writing front-end copy for cold Facebook traffic, including for supplements.
Perhaps it was this guy’s authority on the topic.
Right now, he has the respect, attention, and endorsement of the best of the best in this field.
I’m talking about the most successful copywriters out there, like Craig Clemons (who cofounded the billion-dollar Golden Hippo family of brands, and who even gulled Joe Rogan into sharing a VSL as a real documentary)…
… and Dan Ferrari (who had a string of controls for the Motley Fool and Agora Financial, and who I got copy coaching from a few years back).
So maybe it’s authority.
Or maybe it was the way this email phrased it. Sometimes, a few words can make all the difference. And really, it was just one five-word sentence in that email that set off the breakthrough in my mind.
So what was the sentence? And will it set off a similar breakthrough in your mind?
Well, if you’d like to find out, then I’ll tell you that the copywriter in question is Stefan Georgi.
If you subscribe to my newsletter, odds are good you also subscribe to Stefan’s. So if you want to attempt your own copywriting breakthrough… just search your emails for “greens powder,” and Stefan’s December 2 email will pop up. The five-word sentence that I mentioned is the heading to point 2 in that email.
And if you’re not subscribed to Stefan’s list, you’ve got two options:
Option one is to simply read over my email today a little more carefully. Because I’ve got a habit of implementing good marketing ideas in my own emails, and today is no exception.
Option two is to go to Stefan’s site, jump through a few hoops, and get on his list.
After all, the guy is one of the most successful direct marketers and copywriters out there right now. It only makes sense to keep tabs on him.
Plus, it seems like he’s genuinely helpful, and if you ask him for a copy of his December 2 email, I imagine he would oblige. If you want to give it a try, here’s where to get started: