I’m entering hour 72 of running various levels of high fever which means one thing:
My mind is empty and not in good shape to write my daily email.
“Wouldn’t it be nice,” I thought to myself, “if there were some easy way to create content that doesn’t require coming up with a new email idea?” Of course, I respect your time, dear reader, so whatever this easy way is, the result would still have to be interesting and valuable.
So there I was, burning feverishly, when almost by accident, I came across a blog post by Colin Theriot.
You might know Colin as the creator of the popular Cult of Copy Facebook group. What you might not know is that Colin regularly publishes articles on his site, and they are often interesting and motivational.
Well, today, Colin wrote something that was perfect for me.
It’s a way of producing content that doesn’t require you to say anything new or original, but still builds a good relationship with your audience, and gives them value, too. In fact, it’s probably the easiest way to create content. And yet, some big name influencers out there have created giant brands by doing this one thing alone.
Colin’s post explains it nicely and simply, and even gives you a 7-step checklist for how to produce this kind of innovation-free content. I think it’s worth looking at. If you want to give it a peek, here’s the link:
https://cultofcopy.com/creation-and-innovation-are-not-the-only-way-to-provide-value/