This past summer, in reply to a particularly fluid and thrilling email I had written, a reader wrote in:
Very thrilling and fluid email – and you weren’t even selling anything.
I don’t do copywriting again, but I’ll handwrite this one.
I’ve hand copied copy before, including daily emails. I found it useful in that it forced me to slow down and actually read the damn thing. In this way, I spotted some things I wouldn’t have spotted otherwise.
But as I’ve written before, I never found any magic in hand-copying stuff.
Instead, I find that there are faster and more effective “neuroimprinting hacks” than cramping up your hand and sweating up your brow while word-for-wording other people’s stuff.
In the words of hack & tactic master Ben Settle:
I have long been convinced — and been proven correct time, and time, and time again — that simply learning, understanding, applying, and mastering the basics & fundamentals of marketing, copywriting, persuasion is probably the most powerful marketing “hack” you can ever possibly possess.
That might not sound like much of a “hack”. But if you read that quote once or twice more, and maybe give it a bit of thought, you might be able to come up with something like a hack — or at least a repetitive exercise you can practice daily to level up as a copywriter and marketer.
And if not, I got some possibly bad, possibly good news for ya:
Unlike in that previous fluid & thrilling email, today I am selling something. It’s my Most Valuable Email course, which teaches you just what I have been preaching in this email — a repetitive exercise you can practice daily to level up as a copywriter and marketer.
In case you are interested: