A few questions for you:
How would you like to triple the size of your email list… while doubling (yes, doubling) your open rates?
How would you like new prospects who are so grateful for your non-stop marketing… that they write in daily to thank you?
How would you like to have people buying your products in unseen numbers… even before you make any effort to advertise those products?
You might this is a pipe dream. But this dream is real. And attainable. In fact, here’s one way to do it:
Get Daniel Throssell to promote you.
Before you throw up your hands in frustration, hear me out. There might be some profit in it for you.
As you might know, Daniel Throssell is a copywriter with a popular email newsletter. A few weeks ago, he and I did an “email swap.”
I wrote an email in this newsletter to promote Daniel’s list. I said Daniel’s writing is funny and entertaining. That’s what I could see on the surface.
But then a wave of people hit my site, following the email Daniel sent to his own audience about me. And I realized something deeper is going on, under the surface. It’s best summed up by a new reader who wrote me to say:
“I’m here because Daniel Throssell recommended you in his emails, and I’m about 50 emails deep into his list and will pretty much do anything he tells me to do at this point 😂”
When Daniel and I first discussed the email swap, he said he could get 10% of his entire email list to click through to my site.
I didn’t say so at the time, but I thought that was nonsense. I know how my own smaller list responds. Even if I’m selling free money, 10% won’t click through reliably. Plus I’ve managed much bigger lists for clients, and I know response only goes down with size.
And yet, I was wrong. Daniel did what he said he would do. Even more than that, in fact.
It wasn’t just idle clicks either.
Like I mentioned above, Daniel’s readers rooted through my site. They found an offer I hadn’t even made public (my Copy Riddles September launch). Some bought it right then and there. Many others bought it over the coming days — many more, in fact, than people who had been reading my newsletter for months or years.
By the end, I got literally hundreds of messages from new and engaged readers and customers. They told me how Daniel sent them and how they are sure they will like my stuff also. And my open rates, if those mean anything any more, are now double what they were before.
You might think I’m writing this as a way of saying thanks to Daniel. That’s not what this is about.
I’m writing this because I want to share something valuable with you. Because I’ve seen first hand the engagement that Daniel’s emails command.
You probably haven’t had a chance to experience that first hand. Instead, you’ve probably only seen Daniel’s online persona. Like a friend of mine who wrote me a few days ag to say, “I just unsubscribed from Throssell’s list. He was starting to annoy me.”
That’s a shame. Because this past Sunday, I promised you a resource. One that shows you how to create a responsive list beyond anything I’ve ever seen.
Well, I was talking about Daniel Throssell and his emails.
Whether you like Daniel’s online persona or not… my advice is to think twice, and look beyond the surface. It’s what I’m doing.
I’m reading each of Daniel’s emails and looking at them critically. Beyond the entertainment. I’m trying to read between the lines, and see what he’s doing. And I’m thinking about ways I could apply it to my own marketing. It’s already bearing fruit.
I suggest the same to you.
Because odds are, you won’t get Daniel Throssell to write an email promoting you.
But if you do what I’m suggesting, and you look critically at what he’s doing… and you model it yourself… then the pipe dream I described above — including engagement and sales — is still attainable to you.
And if by chance you’re reading this… but you’re not signed up to Daniel’s list… then here’s where to go: