This week I’m promoting my Influential Emails training. This training is something I’ve made available only once before, live, back in 2021, the Year of the Ox.
But starting next Thursday, and lasting at most until next Sunday, I will make Influential Emails available once again.
Over the years, by keeping track of when and why I’ve bought from other people’s via email, I discovered it makes good sense to send out regular emails telling your audience what exactly it is you are selling, without any frills, funniness, or flippancy.
So here’s whats inside Influential Emails:
1. The recordings of the three Influential Emails live calls, which all lasted around 2 hours.
2. Edited transcripts of all the calls, in case would rather read than listen to me talk.
3. Call 1 covers 5+ of my advanced email copywriting tricks, including the “Five Fingers” storytelling strategy, S. Morgenstern transitions, and the “Sophisticated Slapstick” structure that makes trivial or even silly things sound funny or profound.
4. Call 2 breaks down four emails I wrote to this list, shows you how I wrote them from snout to tail, and highlights the techniques from Call 1 in action. This second call also includes a lighting-round training, 15 Unique Things I Do To come Up With Ideas and Create Content.
5. Call 3 includes brutal and merciless copy critiques of a dozen emails I got from attendees of the original Influential Emails training. You see what I thought was good in these emails, and more importantly, what I would change to make each email more effective for 1) making sales and 2) being more influential/interesting/memorable.
6. There are also two bonuses. The first is “Mystery Screenwriting Insights For Copywriters.” The core of this is a special, never-produced screenplay from my favorite screenwriter, William Goldman, overlaid with my analysis of the writing tricks Goldman used, and how copywriters can apply the same.
7. The second bonus is “My 12/4 Most Influential Emails.” This is a micro swipe file, including 12 of my most influential emails, along with the background of why and how each email ended up influential. Plus, I’ll give you the four more emails, written by mysterious others, which had the biggest influence on me.
Over the coming days, I will have more to say about Influential Emails, specifically who it’s possibly for and who it’s definitely not for.
If you do decide you want to get Influential Emails, you will have to get on the waiting list. And in order to get on the waiting list, you will first have to get on the list to get my daily emails. Click here to do so now.