I wrote up the following email in a deliberate way.
If you can figure out what I did, and do the same regularly, it’s likely to be very valuable for you.
I challenge you to try and figure it out:
This past Sunday, I did my Simple Money Emails giveaway via Josh Spector’s newsletter. I also opened up the paid and related 9 Deadly Email Sins presentation for sign up.
One of first people to take me up on both offers was Dr. Stuart Marmorstein.
Stuart is the founder and developer of the Assisted Self Alignment Protocol™. He teaches Applied Kinesiology/Muscle Testing classes to people with doctorates in various healing arts. He also runs a thriving chiropractic business in Houston, and he writes a newsletter to his patients both to keep in touch and to keep future business flowing.
And right after deciding to buy a ticket for the 9 Deadly Email Sins presentation, Stuart wrote me to say:
===
Thank you again for your generous offers. I took you up on the free ones AND the paid one that will help you recoup your ad spend and keep me from wasting mine later!
I’m not sure when your class is next Monday (I’m still currently in Central Time, U.S. and dreaming of being in Portugal). If the timing is right, I’ll be in the class live, otherwise I’ll catch you on the replay. I always get value from anything you write.
===
You might think the point of this email is Stuart’s nice endorsement of me, and showing off his vote of confidence for the upcoming 9 Deadly Email Sins presentation.
And it absolutely is that. But there’s also something more going on in this email.
I’m also previewing some of the content I will cover in that 9 Deadly Email Sins presentation, specifically in Sin #7.
Because, like I promised you at the start, this email you’re reading does something specific and deliberate.
You might think it’s using the hypnotic word “try” above in my challenge.
But that’s not what I have in mind.
You might think it’s just shameless teasing.
But that ain’t it either.
Maybe what I’m doing is obvious. Maybe it’s not.
Either way, it’s something I frequently see business owners, marketers, and professional copywriter not doing in their own emails, even though it’s directly tied to making sales more regularly, more easily, with fewer questions or objections about price, content, exceptions etc.
If you want to find out what I have in mind, then the deadline to sign up for 9 Deadly Email Sins is just two days from now, Sunday Aug 6, 2023 at 8:31pm.
The presentation will happen live, next Monday, Aug 7, at 8pm CET (Barcelona). That’s 7pm if you’re in Portugal, or dreaming of it… 2pm EST (New York)… and 11am PST (LA).
Some time after this 9 Deadly Email Sins presentation is over, I will bundle it up with Simple Money Emails, and sell it for $197, almost double what it costs now.
So if you want to keep yourself from pointlessly wasting your ad spend as well as your education budget… and if you want to confirm to yourself that you bested my challenge and figured out what I did deliberately in this email… then here’s where to get your ticket in time: