Last week, I got an email from a marketer with a big-promise subject line:
“How to hook your reader in 5 seconds…”
Oh, the ironing. It took me all about 1 second to swipe left and get rid of that email without ever opening it.
Clearly, whatever techniques that guy was selling inside his email, they weren’t helping him personally.
That would never happen had he known about my Most Valuable Email trick, which is all about preventing ugly and embarrassing situations like the above from happening.
I last promoted Most Valuable Email 10 days ago. Due to the phase of the moon, I pulled in a surprising number of new buyers then. One was email marketer Illya Shapovalov, who wrote me soon after buying to say:
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Oh. My God.
After slightly more than 2 hours, I still haven’t gone fully through MVE. I’m a tedious notetaker. My head is literally spinning. I feel like Ned Stark (assuming you’ve watched GOT) when he pieced together that the “Baratheon” kids are bastards. I’m gonna take a break and continue where I left off (the riddles)
Even though I’m fairly new to copywriting (7 months in), I’ve been gnawing at this idea of “telling without telling”. For example, how to not have a lead magnet, but make so everyone who lands on the signup form can’t help but join. Basically “show don’t tell”. Because. as you point out in MVE too, stories are getting commoditized. Everyone can spin a story. This however … this answers so many seemingly unanswerable questions I had, or didn’t even know I have.
Easily the best $100 I ever invested in something. This is something I can apply not only to email but to my website copy, to my LinkedIn profile/posts, to name a few examples …
Bottom line: Huge thank you for making this course – and for seriously underpricing it. In hindsight, it’s worth way more than a measly $100. And I haven’t even checked the swipe file yet.
P.S. Yesterday’s email looks completely different – in fact, it did so right after your response. That, and the whole MVE trick … something so pointedly simple, yet so fucking powerful.
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The MVE trick takes less than an hour to learn. (Or more than two hours, depending on how many notes you take.) Point being, it’s quick to grasp.
You can then apply the MVE trick in your subject lines, in your email copy, in your personal positioning, in the way you price your offers, in your funnels, as I’ve done, over and over, a dozen times or more in my emails just this month, and many more times over the past months and years.
Each time I have applied the MVE trick, I have profited, either with sales that I made directly, or indirectly, by learning, and becoming better at what I do, every day, a small but significant step each time.
If you’d like to do the same: