Yesterday, I found myself in the middle of a hushed crowd. Everyone was looking up.
Then the crowd collectively gasped, started clapping, and cheered. My girlfriend turned around and started to jokingly shush the people closest to her. “Let the man concentrate!”
Yesterday, a funambulist — a tightrope walker — made his way some 200 meters from one corner of Plaça de Catalunya, the central square in Barcelona, across Passeig de Gracia, the main shopping street in Barcelona.
Halfway across, about 120 feet in the air, the man stopped. He sat down cross-legged on the tight-rope. After a few moments of what looked like comfortable meditation, with the his shirt rippling in the wind, he stood up and kept walking.
Instead of stopping at the end, he turned around and decided to walk back to the start. The crowd underneath was following him like a shadow on the ground.
The funambulist came back to the midpoint of the tight-rope. Slowly and carefully, he lay down on his back on the rope, his arms out to the sides.
This lying down, and the bit of cross-legged sitting before it, looked kind of tricky.
The rest of the time though, the guy was just walking.
He didn’t have one of those balancing poles. Instead, he just kept his arms up and used them to balance. He steadily put one bare foot in front of the other, occasionally shifting his weight a bit, moving his arms a little. That’s it.
I wouldn’t like to be up that high in the air. But really, this tight-rope walking, which I’ve never attempted in my life, looks pretty easy.
Of course, that’s because I know nothing about it. Odds are, if I ever tried to walk on a tight-rope slung two feet off the ground between two trees, I would find it very hard to pull off, very tiring, requiring enormous balance. I would probably find myself falling off over and over, after just a step or two.
Still, it looks easy.
In my email yesterday, I made an unusual offer. I’m trying to get rid of my Copy Riddles course. I’m no longer selling it myself, so I’m looking to find a person who would like to take it from me, along with all the rights to it, and sell it, change it, do whatever with it.
Copy Riddles ties into that tightrope walker’s act. A-list level sales copy looks easy. A bit of intrigue, balanced with a benefit or two, steadily marching towards the order form.
If, like me when I first started writing copy, you think you can do what A-list copywriters do, then you should try to do it yourself.
That’s what Copy Riddles is all about. You get to write copy, starting from the same prompt that A-list copywriters started from. And you find out very quickly how much skill and effort and tricks are involved in producing what they produce.
Surprisingly, I got multiple serious responses to my offer yesterday. I got back to everyone. We will see if any of these negotiations bear fruit.
But I’ve found that, whenever I get several responses to a new offer with just one email, there are inevitably people who didn’t see that email, or meant to reply but didn’t get to it. Plus, since this is an unusual sale, the final details of it are likely to be fluid — depending on who the eventual buyer is and what his or her goals and current situation are.
For all those reasons, I’m writing you again with the same offer. If you are interested in owning the rights to Copy Riddles, so you can sell it and profit from it, then write me, and we can start talking about how that might work.