I’ve mentioned on a few occasions that I’ve started a new newsletter in the health space.
I’ve had several readers of my daily marketing emails write me to say they want to sign up to my new health newsletter. I turned them away, at least for the moment.
Why do I need a buncha marketers checking out what I do?
Maybe I’m paranoid, but I’ve decided to keep my new project under wraps at least until I dig an 18-foot-deep moat around it, and fill that moat with murky and cold water, and populate the water with several thousand piranhas and two silent and very large crocodiles.
But I will tell you a few things about my new newsletter that might interest you.
First, I’m using Beehiiv as an email platform. I’m so happy with Beehiiv that I’ve decided to promote it. You can find my affiliate link below.
If you’re looking for new email platform for a new project or an existing newsletter, I encourage you to give Beehiiv a try.
It’s slick and it has a buncha tools that other email providers don’t have. Like a nice-looking website, straight out of the box, that doubles as your email archive. A referral program. Recommendations from and to other newsletters. An ad network if you want to monetize your newsletter that way.
Just as important:
More than any other email platform I’ve directly used or indirectly heard about, Beehiiv is stable and reliable. It doesn’t crash. It doesn’t lock up. It doesn’t fail to send out emails you meant to send and it doesn’t sneakily send out emails you didn’t mean to send.
But really, try it out for yourself and see. Maybe it’s not for you. Or maybe you will love it.
There’s no risk either way. Because Beehiiv is free to start using and to continue using indefinitely — for sending emails and for the website.
You only have to pay something if you wanna upgrade to some of the fancier growth and monetization tools — which I’ve done, because it’s well-worth the money for me, and because I’ve decided to stick with Beehiiv for the long term.
So like I said, I encourage you to give it a try. But—
I know that encouragement, and good arguments, and lists of shiny features, are often not enough to get people to move.
So I’ll give you a bit of a carrot-and-stick too.
Here’s the second thing I’ll tell you about my new newsletter.
Over the past two months, I’ve grown my new newsletter from 73 subscribers to 1,109 subscribers.
And if you try out Beehiiv using my affiliate link, I will send you a recording in which I talk about all the stuff I’ve done to grow that newsletter — what’s worked, what hasn’t, what I plan to do going forward. (I’ll even tell you some stuff I’m planning to do to grow this daily marketing newsletter that you’re reading right now.)
Also, here’s a third thing:
I had some deliverability problems early on with my new newsletter. It turned out not to be Beehiiv’s fault. Rather it was that I had failed to set up my DNS right. I fixed that, and my deliverability problems got fixed. But I went one further.
I also came up with a little trick to increase my deliverability going forward and even to increase my open rates.
This trick has nothing to do with DMARC or DKIM records. It has nothing to do with trying to game Gmail. It’s just plain old marketing and psychology. And it’s allowed me to actually increase my open rates while my list has grown quickly and sizeably.
This trick is not complicated — it takes all of five minutes to implement.
And if you take me up on my offer and try out Beehiiv, I will send you a quick writeup of exactly what I did, and how you can do it too, to have the kinds of deliverability and reader engagement that other newsletters can only wonder at.
So that’s the carrot. The stick, or the threat of it, is that there’s a deadline, 48 hours from now, at 8:31pm CET on Thursday, July 6.
If you’re interested, here’s what to do:
1. Head to Beehiiv using this link: https://bejakovic.com/beehiiv
2. Sign up for a free account. You don’t have to sign up for anything paid. I am counting on Beehiiv’s quality and service to convince you to do that over time.
3. Once you’ve signed up, forward me the confirmation email you get from Beehiiv — and I will reply to you with 1) the recording listing all the things I’ve done and will be doing to grow my new newsletter and 2) a write up of my little deliverability and email open trick. Do it before the deadline — 8:31pm CET on Thursday, July 6 — and you get the carrot, and not the stick.