If you know somebody who is an expert on email deliverability, please send them my way or tell me where I can find them.
The background, as I’ve mentioned before, is that I’ve launched a new newsletter.
My new newsletter runs on Beehiiv, which is a Substack-like platform.
I recently started paying for Beehiiv “boosts” — basically co-reg when people sign up for other Beehiiv newsletters.
I also have double-optin set up for my Beehiiv newsletter.
When I started running the paid boosts, I quickly started getting dozens of new subscribers per day.
But none of them, not a single one, was double-opting in.
The good news is, with boosts you don’t have to pay for subscribers who don’t double-opt in. The bad news is, I wasn’t growing my list.
I didn’t know what was wrong, and I wanted to find out in the quickest and most direct way possible.
So I wrote up a post about what I was seeing. I titled it, “Boosts: Shaky day 1 experiences.” And I posted it inside the Newsletter XP community, which is hosted and run by the Beehiiv people, and which has a few hundred people, mainly Beehiiv users, who paid good money to be there.
Result:
It seemed like the entire Beehiiv team got on the case. They figured out that the Boosts were not to blame. Rather, it turned out my double-optin emails were for some reason ending up in spam.
One of the Beehiiv people suggested changing my sending domain from my custom domain to the default Beehiiv domain. That fixed the issue for the moment. But it’s not a permanent solution.
Yesterday, I tried reverting to my custom domain again. And again, I am seeing that practically nobody is doing the double optin.
I’m guessing my confirmation emails are going to spam again.
So if you know somebody who can help me diagnose and fix the underlying issue, tell them to contact me or tell me how to contact them.
For the right man or woman, I’ll pay top dollar to get this problem solved. And I’ll be grateful to you for your help, and for putting me in touch with this person.