A few years back, I paid $500 for an online course called The Energy Blueprint.
This is offered by a guy called Ari Whitten, and it deals with increasing your energy levels and reducing fatigue.
The reason I actually plopped down the $500 was instructive. You see, out of the flood of marketing that Ari was putting out to promote his course, only one tiny bit caught my attention.
In one of his lead magnets, Ari gave a practical tip for increasing your energy. Says Ari,
“Drink a glass of water the first thing when you get up.”
“That’s it? How lame,” you might think.
I certainly did. After all, I do a ton of reading about health, and “drink water” is neither new nor exciting advice. And yet, Ari managed to sell it in such a way that this one small, not very impressive tip got me to buy a $500 course.
So what’s going on?
I thought about this in a lot of detail today.
That’s because I’ve been talking to a potential client.
He sells information in the “male enhancement” space and he wanted my thoughts on the lead magnet to use for a new product launch. (By the way, a lead magnet is the video or PDF that you give away to get potential leads onto your email list.)
So I thought about Ari Whitten’s easy, simple water trick, and how it worked on me. I broke it down into 3 crucial parts, all of which operated in tandem to convince me to actually buy his course.
Anyways, I shared the structure of Ari’s “water lead magnet” with this potential client.
And I’ll also be sharing it in my upcoming book on email marketing for the health space. In fact, I think this kind of lead magnet works best for health offers — “male enhancement” included.
I’m planning on selling this book when it’s out. But if you sign up for it now, you can secure yourself a free copy. To do so, here’s where to go: