A true marketing tale:
Yesterday morning I got an email from a well-known copywriter.
It was a long content piece, talking about where the world of copywriting and direct response was going.
It was interesting, even inspiring.
At the end, the guy introduced his offer: mentoring for copywriters who want to take advantage of all these coming changes to become the top 1%. He wasn’t selling anything directly — rather just trying to get people to set up a kind of strategy call.
A good sales pitch.
And I was ready.
But I couldn’t really tell if it was right for me.
I still had questions, and even the free call seemed like too much commitment to make.
Now this email was probably over a thousand words long. But these doubts I had at the end could have been resolved with a few lines at most. Something like: “This offer isn’t right for you if x, y, or z.”
Would it have turned me off if I didn’t match these criteria?
Sure.
But I didn’t act anyhow.
There was still some hesitation and resistance, even though this expert copywriter did everything else right.
This hesitation can be overcome, by all things, when you state who your offer is not right for.
Don’t try to massage it either.
Be blunt and honest.
After all, why would you want people who are not qualified leads taking you up on your offer?
Just my attitude.
And it’s the same attitude I take when I talk to prospective copywriting clients.
It’s served me well so far. I’m not as far along as the A-list copywriter I’ve been writing about. But I am well-paid, and on Upwork, where I still get most of my clients, I’ve got a 100% rating.
Only taking on jobs where I know I can deliver is a big part of this. It’s another thing that disqualifying prospects helps with.
Anyways, if you want to know more of my Upwork strategy, and how I’ve managed to get to a $150/hr rate on the site that clients are happy to pay, then you’ll want to read my upcoming book on freelance copywriting on Upwork.
This book isn’t for you in case you’re looking to learn the craft of copywriting. It will only cover the business side, and only on Upwork.
If that’s something you want more info about, then sign up below, and I’ll notify you when the book is out: