In my email yesterday, I wrote that I’m traveling for a few days and that my subconscious let me down.
That’s because I wanted to write a quick and easy email. But even though I channeled my inner Gary Bencivenga and summoned the giant within to help me out with my copywriting duties, I got nothing.
Absolutely nothing…
Or so it seemed.
In reality, maybe the giant within did do some work on my behalf.
Because there was something about the email I did end up writing yesterday.
For some reason that’s not clear to me, it provoked a bunch of earnest, curious, and even strange responses from people on my list. These responses will provide me with good email fodder for the next few days and maybe beyond.
To start with, here’s a question I got from a reader named Paul:
I am a relatively new copywriter but one thing that fascinates me is email copywriting. People like you, Ben Settle and Daniel Throssell make their email interesting to read, persuasive, even addicting.
If you could recommend some/one resource for learning email copywriting, which would you recommend? (besides your 10 commandments book, which I already bought and read, btw it’s a really great book)!
Well, if you have $100, you can give it to either Ben Settle (for his Email Players Skhema that comes with his Email Players monthly subscription) or to Daniel Throssell (for his Email Copywriting Compendium).
I have both, and I cheerfully endorse both.
Also, some time soon, I will re-release my Most Valuable Email training in a formal, course-like format. That will also sell for $100.
I’m biased to the tactic I discuss in that training, because it’s been responsible for many good results for me personally. So maybe you can just wait a bit and give me your $100 when the Most Valuable Email is available again.
Of course, there’s also an entirely different route if you want to spend you $100 in the best way.
Most people won’t want to hear this. But if you want to learn email marketing, I mean really learn it, then the best resource I can recommend is…
Active Campaign. Or MailChimp. Or Constant Contact. Or whatever.
The email software you use isn’t important.
What is important is that you start your own list.
Do it today.
And then later today, write a short email and send it to your list, even if you’ve got zero subscribers.
In that email, give a little occasion of what happened to you earlier in the day — “this Bejako character suggested I start my own newsletter.” Then tie it up with something you learned about email marketing by reading the newsletters of people who are a few years ahead of you.
Such as, for example, the fact that there’s a lot of value in free daily email newsletters, if you will only read carefully and then apply the advice.
So write that email today.
And then tomorrow, do it all over again, with a new occasion, and a new bit of something you learned.
Keep this up for a week. Then 30 days. Then for 90 days.
By that time, I bet you will be well on your way to making your own emails interesting, persuasive, and even addicting.
All right, so much for the free but valuable advice that almost nobody will take.
Again, if you’ve got a $100 burning a hole in your pocket, you can buy solid courses from both Ben, Daniel, and eventually from me.
But $100 will also get you 11 months of the lowest plan of Active Campaign. That’s the software I personally use. It’s fine, and I’m fine endorsing it to you.
If by some small chance you want to take my advice and want to get started now, you can use my affiliate link for Active Campaign below.
And if you do sign up for Active Campaign using my affiliate link, send me an email and let me know.
Once you set up your optin form, I’ll get on your list.
I don’t promise to read your emails all the time. I certainly don’t promise to give you feedback or coaching or public endorsements.
But I do promise to stay subscribed for at least 90 days. And maybe knowing that at least one person is on your list will be enough accountability to allow you to go from being fascinated by email copywriting… to being fascinating.
In case you are ready to get going: