A few days ago, reader Sam wrote in to tell me a curious fact:
On a recent episode of the Chris Haddad podcast, Chris and IM guru Matt Bacak spent a bit of time trying to figure out how to pronounce my name.
Matt: “B-E-J-A-K-O-V…”
Chris: “Buh-Jack-Oh-Vick? I think that’s how you pronounce it?”
[No, it’s not. But I can’t blame anybody for not knowing for what to do with this salad of letters.]
The context is that Chris, the very successful marketer and copywriter I wrote about yesterday, asked Matt, a legend in the direct response field, which copywriting books Matt recommends to people.
Matt had two recommendations.
The first was Evaldo Albuquerque’s 16-Word Sales Letter.
The second was Johh Buh-Jack-Oh-Vick’s 10 Commandments of A-List Copywriters.
I was chuffed to hear that Matt and Chris were discussing my book.
But it wasn’t a complete surprise.
About a year ago, Matt had written me an email telling me how he recommends my book to people inside his mentoring program. At the time, I was a little too denso to do anything with Matt’s endorsement.
So if you really need a marketing and copywriting lesson in today’s email, then my message to you is:
Don’t be like me.
In other words, when doing marketing for yourself, treat yourself as you would a client, including being aggressive about collecting and using testimonials.
If you are a freelance copywriter or marketer of any stripe, I can almost guarantee that’s the most valuable thing will hear today.
But perhaps you don’t believe me.
Perhaps you want more copywriting and marketing advice, so you can compare which one is the most surprising, new, and useful for you.
If so, I have ten more copywriting and marketing commandments to share. Inside of a little book publicly endorsed by Matt Bacak. You can find the entire collection here: