Today, a reader named David wrote me to say:
John!
Where have you gone? Haven’t seen you in my inbox in over a week … hope all is well in … Barcelona? That’s where you’re at now, right?
Anyways. Hope to see your emails again soon.
David
I’m telling you about this for two reason:
1. When you do a good job writing daily emails, you occasionally get responses like this.
I’m not sure why David stopped getting my emails a week ago. (ActiveCampaign says he unsubscribed, but I trust ActiveCampaign less and less with each passing month.)
Whatever the case may be, I put David back onto my list and wrote him to say thanks for checking in on me.
2. My other reason is that today is the day for my Most Valuable Email presentation.
The presentation will happen in just a few hours from now. I still have a lot to do, both to prepare for this presentation and for some other secret stuff.
This means I don’t have the usual leisure to write one of my sometimes long, sometimes mindbending emails.
But that’s okay. Like David’s comment above shows, if you do a good enough job with your daily emails most of the time, you buy yourself some goodwill and trust…
Even when you apparently stop emailing for a while…
Even when (as happens to me from time to time) you write a dud…
Or even when, like today, you try to construct a quick email around a comment or a testimonial.
Anyways, I will be revealing my Most Valuable Email strategy for writing those possibly mindbending emails in tonight’s presentation which build goodwill and trust.
But if you haven’t registered for that presentation yet, then it will be too late to do so now, as this email goes out.
That’s the bad news.
The good news is that, while checking my previous email exchanges with David, I found the following testimonial he had sent me:
Downloaded your A-list 10 commandments book … had never really heard of the “problem mechanism” idea you talk about towards the end. Or at least had never had it presented the way you presented it … which is what I love about your insights. You present persuasion and influence techniques in a format that is not just easy to understand, but equally as easy to apply. Needless to say, I used that concept and it worked out very nicely for me.
My 10 Commandments book is not specifically about email or about my Most Valuable Email strategy.
But you can find illustrations of that strategy throughout the 10 Commandments book. Specifically in Commandment I… Commandment III… Commandment IV… Commandment VIII… and Commandment IX.
Oh, and also in Commandment VII. Which might be why David says that this idea finally clicked for him, even though he may have heard it before.
Anyways, ff you have my 10 Commandments book already, you can check inside it now and see what I’m talking.
And if you don’t have the book yet, you can get it, for less than a dollar per commandment, right here: