“It’s a punishment in itself, the mind becomes exhausted, the joy of living seeps out through blurred eyes and darkened faces. You cannot even love yourself during sirocco, so how to make reasoned decisions about others!”
— Tereza Buconić Gović
Legend says that in medieval Dubrovnik, on the Croatian coast, a law decreed that no political decisions could ever be made during times of sirocco, a kind of nasty, hot, southerly wind that seems to disturb the mind.
Sirocco is happening right now, and I can seriously feel it. It’s hot and humid outside like it’s the middle of May. I’m not sleeping well, I’m tired, and my head hurts. I keep looking towards the horizon and hoping for a storm that will clear this evil wind away.
So what’s the point of this?
Well, sirocco.
It’s an interesting and clear concept. Plus I can tie it into a personal story.
In other words, it makes for a great opening for a bit of copy, most likely a sales email.
The thing is, these kinds of personal, clear, interesting concepts are lying around in plain sight, every day. They just need to be noticed and (most probably) written down — and then, when the time comes, used as a great idea to open an email with.