“Come on, let’s play!”
“No you go ahead. It’s black magic to me.”
“Don’t be silly. There’s nothing to it. It’s only judgment and memory. Judgment you’ve got plenty of… and didn’t you once write an article about how to remember just about anything?”
“Memory and judgment, huh? All right, I guess I could give it a try.”
In How To Win Friends And Influence People, Dale Carnegie tells a story about being roped into playing bridge with some friends. “Bridge? Oh, no! No! Not me,” said Carnegie. “I knew nothing about it.” And yet he wound up playing.
The above little dialogue gives you a clue how. Because Carnegie’s friend used a standard way of motivating and inspiring people. Speaking of which, here’s a quick aside:
For a long time, I considered myself congenitally unable to motivate or inspire people. Perhaps it’s my own lack of enthusiasm, which I was projecting outwards.
But it turns out that, just as with the broader topic of persuasion, there are formulas for motivating people and stirring them to action.
Carnegie’s friend may have known that intuitively.
But if you can read (which you can), and if you’re willing to follow a few simple directions (and why wouldn’t you be)… then you can motivate people, whether it comes intuitively or not.
Anyways, once upon a time, I collected a list of 10 such formulas for motivating and inspiring.
The tactic from Carnegie’s anecdote above, telling people they already have everything they need to succeed, is no. 1.
If you’d like to read the rest… and maybe even apply them in your own dealings with customers, clients, and perhaps your sullen friends and family… then take a look below:
https://bejakovic.com/99-problems-and-folsom-prison-blues-how-to-write-copy-that-inspires/