For the past year and a half, after writing a daily email to my list, I’ve been going on this site and pasting up the email content as a blog post. There are over 420 such posts by now.
These posts don’t have much value to me. Google doesn’t send truckloads of traffic to them… and the readers who do stumble in are very particular (mostly, they wanna read about Tom Selleck and his non-existent boner pill, as advertised in Newsmax, which I wrote about last February).
So from now on, I will try something different:
It’s a combination of what I was doing until now (pasting up emails as blog posts) and standard SEO (writing 2k-word articles and kowtowing to Google, which I don’t have the time or drive to do).
If you’re curious about how this will look, just sit tight. I’ll have the first of these “new SEO” posts ready in a couple of days, and I’ll share it with you then.
In the meantime…
My point is not just to announce that my website will soon look different (you probably don’t care). But I think this merger of SEO/daily emails is an illustration about something you might find valuable.
I’m talking about a fundamental insight about how to come up with new ideas, approaches, and solutions. You might call this creativity — but a better word might be connectivity. It’s a simple, light, almost mechanical process that a monkey can do. Here’s legendary copywriter Gene Schwartz on the topic:
“What is creation? Creation is a lousy word. It’s a lousy word that confuses what you really do to perform a simple little procedure. Creation means create something out of nothing. In the beginning, God created Heaven and Earth. Okay, only God can do that. We can’t do that: We’re human.
“So let’s throw creation out, and let’s talk about connectivity. What you are trying to do is connect things together. You’re trying to practice connectivity. You’re trying to get two ideas that were separate in your mind and culture before, and you are trying to put them together so they are now one thought. You want something new to come out, but new doesn’t mean it never existed before, it means never joined before. New – in every of discipline – means never joined before.”
BTW, all this means I won’t be pasting my daily emails on this site any more. But I will continue writing them and sending them to my newsletter subscribers. If you want to read these emails, you can subscribe for free here: