There’s a bitch who lives downstairs from me named Lisa.
Lisa is usually sitting in the yard when I go out of the house.
Each time I see her, I pet her and give her a dog treat (she’s some kind of GSD mix).
Today however, Lisa got wet.
I don’t know how, because there was no rain.
But the poor thing smelled like sewage mixed with a kelpy ocean breeze.
I tried to pet her as usual. No go. Then I tried with just two fingers. But she was really too repulsive.
”I’m sorry baby,” I told her. “Maybe when you dry off.”
When I got back home, I sat down to write a cold email.
This is to a potential new copywriting client.
And the Lisa lesson stayed in my mind and in my nose.
Because when you’re writing cold emails, it’s easy to smell worse than a wet, puffy dog. All you have to do is to reek of need.
I can’t describe how need smells, but it’s a very unique, very recognizable, and very repulsive aroma.
Fortunately, it’s a pretty easy smell to eliminate.
Simply eliminate the need and the smell goes with it.
“Yea John,” you might complain, “easier said than done.”
No, no. It’s really not that hard to get rid of need. I’ll talk about how in my upcoming guide on negotiating for freelancers. This will be one of the free bonuses to my revamped Upwork book.
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