Tony was happy to see me back.
I had just returned to Baltimore to stay at my friend’s house for a few days.
My friend’s large German shepherd, Tony, was so excited to see me back that he ran to my room, jumped in my lap, jumped out of my lap, and then peed on the hardwood floor.
That’s excitement.
Wouldn’t it be nice if you too could create a similar reaction in your customers or clients?
Well, it might be possible.
To show you how, let me refer to an interview that I listened to recently. It was with multi-millionaire Internet marketer Travis Sago.
Travis has been in the marketing and copywriting business for close to 20 years. He has sold everything from Little Giant Ladders to business coaching.
But his first really big success came from selling relationship advice — specifically, “how to get your ex back” guides for suddenly single women.
So when a guy like Travis talks about creating a bond that lasts, it makes sense to listen.
According to Travis, it ain’t hard to do. A strong bond requires just 4 ingredients:
#1. Frequency of interaction. Think of your closest friends, most of whom you’ve probably known since high school or college.
#2. Depth of shared emotional experience. Think of the attachment that kidnappees form for their kidnappers.
#3. Vulnerability. Think of Tony and me. He almost tore my head off the first time I met him.
#4. Proximity. Think of Jim and Pam in The Office.
Maybe it’s not immediately obvious, but all of these real-life relationship pillars can be imitated in the cold world of digital marketing.
And if you want to see just how to use principles #2 and #3 above to make your front-end marketing pee-worthy, then check out the following: