Yesterday, I got on two coaching-like calls.
These calls were coaching-like because they are a mix of coaching and partnerships. I have agreements with both of the folks I talked to yesterday to help them reach an outcome, and I have an incentive in doing so.
These are not weekly calls, but on demand.
I don’t have to whip the guys, or shame them, or beg them to take action.
Instead, I give them my suggestions, they go off and do, and at some point in the future we reconvene and talk next steps. The guys are making progress with a minimum of wasted time and effort for either side. It’s a wonderful system.
Anyway, I have long taken to heart Sean D’Souza’s idea that, if you wanna solve your own problems, go solve somebody else’s. Meaning, we all give other people better advice than we can give ourselves.
So give other people advice, write it down, and then think about how to apply the same yourself.
Here’s some of the advice I gave my two coaching/partnership guys yesterday:
* Feed the recordings of your intensives/coaching calls to an LLM, extract all the advice you’ve given, and turn it into a lead magnet, ebook, or sellable course. This can also become a partnership asset you give to someone who already has the attention of your ideal audience so they send you more such clients.
* Stop trying to help people get started. People who haven’t started, haven’t started for a reason.
* Copy the proven group-coaching model: recorded training (videos + Google Docs), a Skool group for questions, weekly or biweekly hot seats that double as new content. Clean up your existing call transcripts into SOPs/how-to docs as the course content. Price it at $3k/$5k/$8k per year instead of as a monthly subscription.
This is advice I will be applying myself.
One of the guys I talked to yesterday has a sizeable email list. At the start of this year, he was only making about 30 cents per subscriber each month.
I have been coaching/partnering with him for the past 7 or so months, and each of the past three months he has made $1/subscriber or more.
So I will take the advice I’ve given him to get him that result and package that advice up, or rather, get Claude to package it up. I will then put it in front of my list… in front of other people’s lists… in front of the entire Wall Street Journal readership (well maybe not, but I will probably run cold traffic to it).
I’m also thinking of creating a group-coaching layer to my Skool group, like I advised the other guy yesterday. This group coaching would be there to help folks who have email lists monetize their list better, if for any reason it’s not a fit for us to do the kind of 1-1 partnership/coaching I am doing with the guys I talked to yesterday.
And finally, I’ve learned, but I have to keep relearning, to stop trying to help people get started.
People who haven’t started have their own reasons for not starting — whether that’s the timing is bad, or it’s a conflict with their identity, or they simply have better options and don’t want to put in the effort it would take.
Clearly, I’m not saying that everybody who hasn’t started will never get started. Saying that would be kind of… dumb. But people get started for their own reasons, in their own time.
If you haven’t yet gotten started sending daily emails and building a little personal brand online, which can support you through thick and thicker, then get started, in your own time.
Maybe that’s today, or maybe not.
Like I’ve written recently, it takes several ingredients to make a little daily email business work, among them a small audience, good offers you can promote, and of course the emails themselves.
If you’re just getting started today, then my advice is to start with the emails.
I say that because it’s the way I did it and I know it to work, and also because writing emails can get you a lot of the way to creating an offer, and it can even slowly but steadily build your list, via word-of-mouth or search traffic if you have a public email archive.
If you wanna get started today building your own little personal empire, here’s my stream of daily advice on what to put in your daily email to keep it both interesting for your readers and valuable for you: