Yesterday, I promoted Travis Sago’s Royalty Ronin, a paid community. A reader who also has a paid community wrote in to ask:
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Ronin is $111/mo. Mine is [a similar price]. If I invite you to be a lifetime member and provided you like what I’ve built inside, would you consider promoting it?
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I appreciate the offer, and the answer is, I would not consider promoting this dude’s paid community, or really, anybody else’s paid community.
The fact is, it’s close to impossible to promote somebody else’s paid community with any success. Because of this, the promise of money isn’t much of a promise at all. I only keep promoting Travis’s thing because I’m a true believer, because I’m in the community myself and get a lot out of it.
If I did promote somebody else’s paid community primarily because I was hoping to get paid, I would do it the way Travis is preparing to auction off a recurring affiliate offer now inside Royalty Ronin.
Travis will be offering people a “Hero Package,” which provides a sexy outcome and overcomes all or most of the objections people might have when they are promised that outcome.
He’s gonna sell that Hero Package, rather than the continuity offer. He will make the continuity offer simply the condition for getting what people really want.
Of course, this model is well-known.
The magic is the way that Travis puts together his Hero Packages so that people are willing to pay 5x, 10x, 20x of whatever the underlying subscription might cost.
If you would like to observe Travis in action as he does this, and learn something you can use to promote recurring offers, whether your own or from affiliates: