Yesterday, copywriter Svet Dimitrov posted in my Daily Email House community about a kind of email he writes each Saturday. It’s a “3 random things on my mind” email that Svet picked up from evaporated marketer Justin Goff.
Says Svet about this kind of email:
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Well, a lot of folks who read my emails tell me they’re always excited to read my Saturday email.
Why?
Because that’s one way to get to know the person on the other side of the screen more.
I love it. My audience loves it. And I don’t need to always think about a marketing lesson in every single email I send.
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I’m game to try anything once (in email). So here’s 3 things on mind on this Saturday, September 5, 2026:
#1. What it’s like to learn something new these days
I recently started taking Thai kickboxing classes. A former pro fighter has been putting on these classes for the past 10 years, down by the beach in Barceloneta.
I saw them training once, got curious, signed up, and loved it. I’ve been going for my third month now.
Somehow, YouTube found out about my new hobby, and has since been serving me up a steady diet of boxing, kickboxing, and MMA advice.
I find myself inevitably clicking on much of it, and I find myself pulled in a hundred separate directions, feeling both inadequate and hyped up.
I have no idea what’s important, what’s not important, or who to listen to. I’m ready to jump on every new suggestion in the hope of getting better sooner.
It’s the first time I’m learning something genuinely new in a long time, and I’ve forgotten how disorienting it can be, particularly now in the days of the mature “creator economy.”
#2. 24-hour info fast
In part to escape the mature “creator economy,” as soon as I finish and schedule this email, I will turn off my Internet, power down my laptop, and hide my Kindle and my New Yorkers under a couch cushion.
For the next 24 hours, I have decided to hold an information fast.
I can write in my Remarkable, I can go for a walk, or I can stare at the wall. But there will be no media consumption, modern or ancient.
If you don’t hear from me again, it’s because I’ve gone insane and have been committed to an asylum in the Barcelona hills.
#3. Substack pop-up newsletters
There’s a guy on my list who joined a few days ago. He used to be on my list before, but then unsubscribed, and now has rejoined.
Two years ago, we exchanged some messages. That’s how I know that back then, he had an email list of 72 people.
We exchanged some messages again now, two years later. Today, he’s got an email list of 12,000 people.
How do you go from 72 to 12,000 in two years? In his own words:
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First, I was finally able to grow my audience on social media (this helped me go from 72 -> 2,500ish subscribers). But at the start of this year, I started taking Substack more seriously as I also like to write long-form newsletters and this helped me go from 2,500 to 12,000.
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This stuck out to me because I’ve recently heard the idea of “pop-up newsletters” — newsletters that only run for a fixed length of time or number of issues.
I’ve since been thinking about creating a pop-up newsletter on Substack for a project that’s been on my mind for years, a series of persuasion lessons illustrated with scenes from movies. Now that I hear the list-growth benefits of a Substack newsletter, well, I’m still thinking about it.
And that’s it.
I have more things on my mind this Saturday, but three is the magic number.
If you enjoyed this, you might also enjoy my Daily Email House group.
Lots of good and random ideas are getting shared there by House members, and I’m also in there participating regularly, whenever I’m not on a 24-hour info fast.
If you’d like to get inside the House, here’s the entrance. Just knock and I’ll let you in: