If you teach anything worthwhile, here’s my 4-part “chicken sexer” argument to persuade people to pay you for what you teach:
#1. In the poultry industry, there is a profession known as a “chicken sexer.”
A chicken sexer’s job it is to classify newly hatched chicks as either male or female. A chicken sexer will typically classify 1,000 chicks per hour, in only half a second per chick.
#2. An expert chicken sexer is accurate 98% of the time.
#3. A naive chicken sexer is no better than random.
4. There is a “critical cloacal structure” on a newly hatched chick that is slightly different in males and female (“convex vs. concave or flat”).
This structure is tiny (the whole chick is tiny), and odds are that most people would never notice the difference even after repeat viewings of male and female chicks.
But after having just this one distinction pointed out, a novice chicken sexer’s accuracy will rise from “no better than random” to a level comparable to that of experts.
I’ve been reading William James’s Principles of Psychology. Says James:
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Men have no eyes but for those aspects of things which they have already been taught to discern. Any one of us can notice a phenomenon after it has once been pointed out, which not one in ten thousand could ever have discovered for himself. The only things we commonly see are those which we expect to see and the only things which we expect to see are those which have been labelled for us, and the labels stamped into our mind.
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So if you teach people anything worthwhile, that is your argument to get people to pay you for what you teach.
The fact is, people might go out and try to do what you teach on their own.
The fact is, they will most probably fail to see the “convex or concave critical cloacal structure” that spells the difference between success and failure.
They might spot it with repeated tries, or they might not. Because like James says, “not one in ten thousand could ever have discovered it for himself.” But you have discovered it — however that happened — and you’re willing to share it, for a modest investment, of say, $97.
Which brings me to my Most Valuable Offer training, happening live this Wednesday, just two days from now.
The basic idea of a Most Valuable Offer is:
1. Pick a topic for a live paid training, and announce a date to your list when you will hold the training
2. Promote this offer to your list over the course of a few days and a few emails
3. Hold the live training when the date comes
Simple enough. But several “critical cloacal structures” about which topic to choose, about how to sell, about what to deliver and what not to deliver, can make the difference between a successful Most Valuable Offer and a Most Valuable Offer that lays an egg.
I’ve discovered these “critical cloacal structures” because of an enormous amount of Most Valuable sexing education and experience. I’ve paid for and attended live trainings by other course sellers… I’ve bought and studies courses on teaching and info product design… I’ve studied influence, copywriting, and email marketing… I’ve run a dozen or more Most Valuable Offers myself… plus I’ve coached a bunch of coaching clients to run their own successful Most Valuable Offers.
If you want to learn the most important distinctions when it comes to running a successful Most Valuable Offer, I will cover those on Wednesday’s training.
The Most Valuable training happens at 8pm CET/2pm EST/11am PST, this Wednesday, September 2.
Yes, there will be a recording if you cannot make it live. But you’re sure to get more out of it if you can join me on the actual call.
Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.
If you’d like to sign up and learn how I run Most Valuable Offers that won’t lay an egg, and how you can too: