Yesterday, I announced that, for 36 hours only, I will be once again selling Age of Insight, my training on how to generate the feeling of insight in your audience.
I had no idea if I’d have any takers on Age of Insight, since this is an offer I created four years ago, and haven’t been promoting or talking about to my list since.
But takers there were. I followed up with some of them last night to ask what made them buy Age of Insight. Here are their whys, in their own words.
First, from tech founder, coach, and former nuclear engineer Erik Gross:
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My entire business I’m building is about helping software engineers and architects change the way they think so they can do better work, get noticed on the job, and make more money.
In other words, I am selling insight.
So I figured there was something valuable to learn here – something that could apply both to my marketing and to my work in serving my people.
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(Erik raises a good point. I keep advertising insight as a marketing tool, and it is that. But it’s just as valuable as a teaching tool, to get people to accept concepts and then actually apply them.)
Second, from DTC copywriter Ben Carter, whose copy has made $21 million in tracked sales:
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You sent an email a couple of years ago
(Literally, I just checked; 2024.)
That email has stayed with me.
“When Orcs Were Real.”
Your email, and the piece which inspired it, cemented the value for me in being able to write insightfully:
When Orcs Were Real is a logically-absurd piece of writing, and yet each time I return to it it’s utterly compelling all over again. I find this phenomenon both confounding and fascinating.
Writing this way is also a skill I’d like for myself.
Interestingly, when I looked up your email you mentioned you still think about that piece too (when you wrote it).
Do you still find yourself thinking about when orcs were real from time to time?
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(I talked abut When Orcs Were Real in Age of Insight back in 2022… and I still think about it! Earlier this year I in fact asked ChatGPT to fill me in on the science. ChatGPT was skeptical. I guess the fact that the idea won’t leave my head after years is proof positive this insight stuff works, not only change minds but to make the change stick.)
Finally, from Robin Timmers, the “largest copywriter in the Netherlands”:
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I have 5 why’s, actually:
1. I had a great experience with every single offer I bought from you. They are always unique, insightful, and full of unique insights I can’t get anywhere else.
2. I enjoy consuming your offers.
3. Vasilis’ testimonial.
4. I am a crack junkie for copywriting/persuasion wisdom.
5. I think I actually want to try my luck in the US DR space, so this might give me an edge.
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(No shame in being a crack junkie for persuasion wisdom. At least that’s what I tell myself, because I am a junkie for that stuff as well.)
Age of Insight is available for sale through the end of today, until 11:59pm PST.
If you’d like to buy it, or if you’d like to see the fantastic testimonial I recently got about it, which Robin refers to in his 3rd why above, here’s where to go now, while there’s still time:
https://bejakovic.com/announcing-age-of-insight-for-36-hours-only/