This last Saturday, I wrote in an email that I’m looking for two “Daily Email House partners.”
My offer was, “Come and write interesting and valuable content inside my Daily Email House Skool community. You can promote my offers, your offers, or anybody else’s offers, and we split the profits from your posts 50/50.”
I’ve since found my two partners, and I’m also talking to a third guy who might be a good fit.
I once applied for a copywriting job I didn’t get.
The guy who posted that job ended up creating a video where he walked through why he hired the guy he ended up hiring, and he sent it to everybody he didn’t hire.
That video has since made me a lot of money, and I was always grateful to that non-client for taking the time to enlighten me.
I want to do something similar today. Here’s why I chose the two partners I chose, and why I am considering the third guy as well:
#1. All three have email lists and all three email daily
(I’ve seen they can write, they know how to run promos, and they are comfortable with selling. Very relevant since my Skool group is all about making money via writing daily emails.)
#2. All three have courses and offers they can legitimately promote to my audience
#3. All three have their own Skool groups that they are actively running
(A Skool group is not a sales page or a sales email, and while copywriting and marketing knowledge is helpful, it is not sufficient or even necessary for creating good group content.)
My point being:
Yes, there is value in partnering with people who have assets.
That said, you are dramatically more likely to be taken seriously as a partner if you are coming at it not as a newbie hoping to be given an opportunity, but as an “equal” bringing an opportunity.
And before you have a chance to throw up your hands in exasperation:
“Equal” is a matter of perception. You don’t need a certificate to turn you into a “business owner,” “investor,” or “chief of a Skool community.” In the words of Dan Kennedy:
“While you’re sitting in the bath, anoint yourself. Sprinkle some water in your head and call yourself a life coach…”
… or, I would add, list owner, or Skool group owner, or offer owner.
You can set up an email list and start emailing it for free if you want.
You can set up a Skool group for $9 a month.
You can launch an offer even if nobody buys, and even if you haven’t created any deliverables yet.
You can experiment, learn, and practice.
Within two months, nobody will be able to tell you were once a beginner, and not so long ago.
My personal preference for where to start, if you are just starting, is with an email list.
Nobody knows how big your email list is. You can write for years even if nobody’s reading (don’t scoff, I did it). Of course, you can also be proactive and energetic, and start making money with your very first email.
One way or the other, it’s a completely different thing to to approach a potential partner when you have your own assets, when you have real-world expertise, when you know you don’t need the partner, even if you’d like to work with them.
If this resonates with you, get started today.
If you wanna do email, all you need is email software. My recommendation, and what I myself am using, is Kit. It’s not perfect, but nothing is, and out of all the email software I’ve tried, it’s the most acceptable. You can try it yourself with a 14-day free trial here:
P.S. If you sign up for Kit with the link above and actually use it to send out your first email, forward it to me. I have some bonuses with your name on them.