This week, I’m promoting Lawrence Bernstein’s Lead Gen Legend offer, a giant collection of winning lead gen ads, searchable by category, along with expert commentary and context by Lawrence himself.
I’m also throwing in some exclusive bonuses, one of which is “Emails that did well,” my own private list of emails I’ve written (and will write) that have stood out (and will stand out) in terms of results.
Because all emails are NOT created equal.
And unless you know the behind-the-scenes results, there’s no way for you to know which emails pulled in pulled in 2x-3x the sales of others.
In other words, if you’re swiping, you might be swiping the wrong thing.
Speaking of, when I started to promote Lead Gen Legend, Lawrence sent me one particular email he had used to promote Lead Gen Legend to his own list.
Said Lawrence, “This was a rare, ridiculously successful email multiple times it was sent.”
I am reproducing Lawrence’s email below in full in order to:
1. Share a valuable marketing lesson (the promised “100% headline swipe” that’s been working for 75 years)
2. Give you an email to swipe if you wanna swipe something that was “rare” and “ridiculously successful” on the multiple times it was sent
2. Get you a bit warmer to the idea of grabbing Lead Gen Legend yourself, while my bonus offer and Lawrence’s generous discount are still live.
Play it again, Lawrence:
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How’s that for a cheesy subject line?
The cringe factor almost kept me from sending it.
But I’ll tell you something, …
If my head were on the chopping block and I had to come up with a winning lead in 60 seconds or less…
This 1952 vintage headline would be on my shortlist!
Raking in response for almost 75 years
This headline was so good Gene Schwartz reused it himself… the ad below evolved directly from the one above.
It’s been deployed in a dozen markets and it’s a longtime favorite of chiropractors.
Same setup, different market with over one thousand insertions for the 1965 book: “How to Avoid Probate.”
Geographically… demographically… psychographically...
There’s just no limit to how you can use this headline template.
From retirees in Florida… to chiropractors in Kansas… to gold investors in Singapore…
This headline beckons to them like a lighthouse in a sea of clutter.
The “Why hasn’t ‘Group X’ been told these facts?” template…
is a simple yet powerful way to target ideal prospects, suffering from a common problem.
And while Gene Schwartz used it to sell information, today it’s used almost exclusively for lead generation in health and wealth.
If there’s a better problem–agitation–solution setup, I haven’t seen it.
A favorite of chiropractors — this one had multiple full pages in the Chicago Tribune.
12,000+ ad insertions for this reverse mortgage ad (2016–2021)
If you were to read some of these earlier ads today, they might not feel like the most compelling copy on the planet.
And that’s a good thing because it proves just how universal this tested template really is.
It works for copy neophytes and veterans alike. And on that note:
For the next two days, you can round up 707 proven ideas for lead generation in any market… and take advantage of a $300 credit I’ve reserved for you.
Find it here: https://bejakovic.com/leadgen
Yours for bolder response,
Lawrence (and John)
P.S. While almost nothing is 100%, this offer may be as close as it gets.