Over the past 8 years of running this daily newsletter, I have had a long line of big-name direct marketers and A-list copywriters come and go as subscribers.
Along the way, many have had good things to say about my abilities as an email copywriter. My favorite is from Joe Schriefer, who at the time was the copy chief at Agora Financial, one of the biggest imprints at one of the biggest direct response publishers. Joe wrote me one time and said:
“Just wanted to tell you how much I enjoy reading your emails. I think you’re one of the best email writers out there!”
I’m telling you this to set up the following shocking and quite depressing fact:
Even though I write and send an email every day, I on average write only 3.4 good emails a month.
Here’s how I know:
Earlier this year, I finally did something I shoulda done on day 0 of starting this newsletter. I created a new Google Doc, and I named it “Emails that did well.”
Ever since, when an email stands out in terms of results — usually sales made, but sometimes for other reasons, like getting a lot of qualified leads, or opening an unexpected new door, or simply getting an unusual amount of engagement — I put it in this document, along with a short summary of the results that made me think the email did well.
Over the past 5 months, since the end of January, I have put 17 emails into the “Emails that did well” document. By my math, that works out to 3.4 emails a month. That’s barely over 10%.
What about the remaining ~90% of emails I write?
I reckon they are doing their work still, and are moving some of the people somewhat closer to the hole, as marketer Travis Sago likes to say.
Still, fewer than 10% of my emails appear to be outstanding in terms of their impact. (For the record, none of these “Emails that did well” is a “cart close, last call” email. “Cart close” emails work great, but for reasons other than the copy.)
Would you like to know which of my emails did well this year?
Would you like to have running access to the emails of mine that do well in the future, for as long as I keep writing this newsletter?
If you would, I’ll make you a deal:
I’m currently promoting Lawrence Bernstein’s Lead Gen Legend. This is a massive swipe file of winning lead gen copy and set of special reports on lead gen, which Lawrence normally sells for $379, but which he is making available for $79 during my promo, because that’s the deal I made with him.
I bought Lead Gen Legend myself earlier this because I was sold on it myself, without thinking to ever promote it as an affiliate.
I am promoting it now because I think it’s great, like everything else Lawrence sells, and a sweet deal at just $79.
At the same time, I’ve learned a bit or two during these 8 years of running my own newsletter.
That’s why I’m also including the following three bonuses to Lawrence’s core offer:
FREE BONUS #1. Emails that did well
I’ll give you access to my “Emails that did well” document, now and in perpetuity. You can see which of my past emails did well and why. And as I update the document, you will see which future emails have done well. In a way, it’s a swipe file of outstanding email copy, from, as Joe Schriefer would say, “one of the best email writers out there.”
FREE BONUS #2. Core Promise Workshop and Q&A call recording
I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend for $79.
FREE BONUS #3. “Perfect Lead Gen Offer”
Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.
If you want it, or at a part of it, here’s where to go:
P.S. To get $300 off the regular $379 price of Lead Gen Legend, put in the coupon code BEJAKO on the cart page. Lawrence has these instructions on the page itself, but it’s a bit hidden, and some people have written me in confusion about it.