Yesterday I started promoting Lead Gen Legend, “the world’s most powerful lead gen library.”
Lead Gen Legend is a giant swipe file plus much other stuff of value, put out by Lawrence Bernstein.
I bought Lead Gen Legend myself when it first came out, with no thought of promoting it as an affiliate, simply because I was sold on the value of it myself.
I am promoting it now because I think it’s great, and because I think you can profit from it.
My email yesterday managed to convey this, and actually made sales from several forward-looking marketers. It also drew some questions, such as the following:
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Love the Lambo garage joke. You mentioned you’d address this in the next couple of days, but quick question now, is this library mostly historical context, or is it easy to swipe and adapt if I’m actively building out a cold email/digital agency list right now?
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Being myself an opportunity seeker, I am sympathetic to the search for things that are “easy to swipe and adapt.”
But the fact is, a swipe file is not a template library, where you just plug in the name of your offer and come out with a ready-made ad or email.
That happens to be the great value of a swipe file, particularly of historical, possibly forgotten ads.
Don’t take it from me. Take it from Dan Kennedy, at one point the highest-paid copywriter on planet Earth, and almost certainly the most knowledgeable direct marketer on said planet. Says Dan:
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I am an advocate of spending a lot of time looking backwards in order to go forwards, because the people that did it a decade ago or longer, everybody had to be better than we have to be now to get the results, because they didn’t have tools.
So the guy who managed to sell a $200 “get rich in real estate” course in 1923, what had to happen?
By the way, his process wasn’t much different than our process. Just he didn’t have any tools.
So he ran a lead generation ad and people wrote in or sent in a dollar or sent in four postage stamps in order to get his free report.
He then sent them his sales letter, and then they had to read, and then they had to get a postal money order, and not talk themselves out of it while they were getting a postal money order, and then they had to mail in the postal money order to a stranger they didn’t know from Adam’s house cat, and know they were gonna wait a month before they ever saw anything.
What that guy did was much harder than what we have to do today. He HAD to be better.
So there’s a good chance of discovering something he was doing that has been kind of lost through the years, that nobody feels compelled to do now, but if they added it to what they’re doing it would help their results considerably.
So I’m very big on going backwards in order to go forwards. So dredge up the old stuff. Make that your hobby if you’re serious about this thing.
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All that’s to say, Lead Gen Legend contains old stuff. It also contains new stuff. (I’ll give you an example of both in another email during this promo.)
One way or another though, new or old, you’ll have to play with these ads and ideas a bit, to spot stuff that has been lost on others, to make them pay for you.
Like Dan says, make this your hobby, at least if you’re serious about this marketing thing. And your results will improve considerably.
If you’d like to get Lead Gen Legend now, and profit from the experience and skill of generations of direct marketers who simply HAD to be better than anyone working today, so you can get results that your competition can only look at with envy and frustration, then here’s where to go to start your new hobby: