Tragically, you may be making two or three of these mistakes costing you hundreds of thousands of dollars:
#1. Building your offer without a killer proof element at its core
Credit goes to A-list copywriter Gary Bencivenga for this. Says Gary, “Salespeople sell more when they’re true believers, and so do copywriters.”
Good news: If you’re launching your own offer, you can make sure you become a true believer by building your offer around a killer proof element. (It will help persuade your prospects, too.)
#2. Failing to tie the offer into money in multiple ways
We all need to be able a story we can tell ourselves for why we do what we do, including why we spend money. So make it easy for your prospects to tell themselves the story, “This will make me more money than I spend, in multiple ways, possibly even as soon as I buy.”
(By the way, this doesn’t apply just to “make money” offers.)
#3. Putting too much into the offer
It can dilute the offer and can lower its perceived value. But also…
#4. Omitting an upsell
… unless your front end offer will extract as much money as you ever hope to get out of your prospects, then you need something else to sell them.
Better do it now, when people have told you that they are motivated to solve a specific problem, rather then later, when that problem either becomes too big or too familiar for them to do anything about any more.
This coming Wednesday, I will kick off what I’m calling Most Valuable Offer.
In a nutshell, I will help a small group of list owners launch and sell a paid live workshop to their lists before the end of April.
I’ll help the folks who join me avoid the mistakes above, as well as other mistakes like #5 – Making your upsell irrelevant to the launch offer and #6 – Committing to the launch without validating demand first.
If you’re interested in getting my help avoiding these costly mistakes and launching your own Most Valuable Offer, here’s where to get more information: