The past couple days, I’ve been writing emails about what I call the Most Valuable Offer:
A live workshop, delivered on a specific day that’s coming up soon.
In my experience, the Most Valuable Offer is most valuable because it:
* Provides a quick injection of cash
* Makes your list come alive and keeps it from rotting
* Creates an asset you can keep selling for years to come
* Forces you to move and deliver something now rather than never (relevant if you’re prone to perfectionism and procrastination, like me)
Today I’ve got an offer for you related to that. I’m offering to help you design, sell, and deliver your own Most Valuable Offer.
Specifically, I’m offering to directly work with you to:
1. Figure out a sexy, exciting topic for a live workshop you can deliver, which is likely to sell to your audience now and in the future
2 Come up with the structure + content for your Most Valuable Offer, so that you actually deliver something interesting and practical to your buyers, without going crazy or feeling like an imposter, which they will consume and (gasp) maybe even implement
3. Help you sell it via a launch to your list, and hopefully bring in millions or perhaps billions in sales, or barring that, at least create a real asset you will own and be able to profit from forever
And now I guess the big question:
Why might you want my help instead of just planning, creating, and launching a Most Valuable Offer on your own?
Simple.
Because I’m offering you my help NOW. Not “some time soon, maybe next month, as soon as I get this other project finished etc.”
I genuinely believe the Most Valuable Offer is the easiest, fastest, and most profitable way for folks to launch their next (or even first) info product, to make good money, and to engage their list.
People still don’t do it, or don’t do it nearly as often as they could benefit from it (myself included).
There are lots of reasons for this. But one big one is that it’s easy to put off launching a Most Valuable Offer and say, “I’m not quite ready, it’s not quite the right time, but I’ll do it soon.”
In the words of Steven Morrissey, how soon is now?
If you take me up on this Most Valuable Offer offer, I will give you:
* Accountability, so you actually create and launch your Most Valuable Offer by the end of this month, April 2026
* A second pair of experienced and quite expensive-to-hire eyes (mine) to help make your positioning, content, and copy a success
* My “Risk Nothing and Maybe Win Something” proposition
As for that “Risk Nothing and Maybe Win Something” proposition, here’s how that works:
1. The investment to get my direct help with your Most Valuable Offer is $250
If you wanted to work with me 1-1 to help you conceive, create, and launch a new offer, I would ask for $10k — if I agreed to it at all, and there’s an excellent chance I wouldn’t agree to do it, unless you have a sizeable list and a track record of launching offers before.
I’m opening this up offer much more broadly and making this cheap because my primary goal is not to make money.
My primary goal (actually goals) is to 1) generate success case studies and 2) to create an asset I myself can sell in the future.
As you might have read in my newsletter last week, I’m working on a cold traffic funnel.
The assets I create via this Most Valuable Offer cohort or challenge, or whatever you want to call it, and the templates/checklists/SOPs that result from it, will make for a nice bump or upsell in my funnel, or perhaps even a front-end offer.
That’s why I’m making you this offer NOW and why I’m making it at all.
2. Bejako’s Most Valuable Offer Buy-Back Scheme
If you launch your Most Valuable Offer and don’t make at least $250, I will offer you $250 to buy your Most Valuable Offer from you, lock, stock, and barrel.
Meaning, I will buy the exclusive rights to sell and distribute your Most Valuable Offer myself for $250.
Of course, you don’t have to sell me the rights to your Most Valuable Offer if you don’t want to, if you’re personally too attached to it, or if you think you will be able to sell this offer yourself in the future.
But if you launch your own Most Valuable Offer and decide it has not been and will not be worth $250 to you, you are covered by Bejako’s Buy-Back Scheme. You either lose nothing or you profit.
3. My Price Increase Promo system, which I’ve just sold to a handful of good folks for $250.
Once you launch your Most Valuable Offer, will be able to sell it ongoing.
And as master copywriter Robert Collier found, nothing sells like the argument, “Before The Price Goes Up!”
I’ll give you a simple and straightforward system, based on my own experiences running price increase promos and honed on my work with a few folks over the past month, so you can make money and sales in the future with your Most Valuable Offer.
4. Distribution in my newsletter.
I will announce your Most Valuable offer launch in my newsletter and link to your sales page.
Depending on what topic your Most Valuable Offer is on, I might drive you some sales or at least some interest.
5. Future distribution via my cold-traffic funnel.
Like I said, I’m doing this with the view to make it part of my cold-traffic funnel.
I will include a description of your offer and a link to your sales page as part of the offer I put inside this funnel.
I realize this is speculative because my cold-traffic funnel not live yet.
So I’m giving you a a promise that when it is live and when put recordings of this workshop or challenge are in it, your Most Valuable Offer will be there too, potentially driving leads to you, one or two at a time, for months, years, or decades to come.
So that’s my offer to you.
My personal time and attention are involved, there’s a limit to how many folks I will ultimately want for this.
I don’t know what that limit is yet. But if I start to see there is more demand than I feel I can comfortably handle, I will pull this offer, without much ado. If you’re interested, I suggest you act sooner rather than later.
With all that said…
Are you in? Are you out? Do you have questions?
Hit reply and tell me so.