Today i sat down at the cafe at Barcelona’s old-shipyard-turned-maritime-museum. I took a sip of my decaf coffee, and forced myself to stop ogling the people around me. I started to write. It wasn’t pretty.
“What offers am I promoting?” I wrote in my notebook. “What COULD I be promoting?”
At the start of this year, I told myself to put out a new in-house offer every month. I’ve managed it for the first three months.
But what about April? I’ve got nothing.
Fortunately, I know a secret for whenever I have no offers to promote.
I mean, it’s not really a secret. It’s something I’ve been banging the drum about for the past, oh, I don’t, four years?
It’s what I call the Most Valuable Offer.
The Most Valuable Offer is something you can start selling immediately, even if you have nothing, not even a sales page.
The Most Valuable Offer has a high perceived value, comparable to a course, which means it can comfortably sell for $100 or $200 or even more.
The Most Valuable Offer is easier to sell than a course, because of psychological factors that have nothing to do with its content, but only to do with its structure.
The Most Valuable Offer is forgiving, unlike a course or God forbid, a book. In other words, it’s an offer that doesn’t need to be perfect before it can go out to customers, and before customers will be happy and grateful for it.
Finally, the Most Valuable Offer has an inbuilt mechanism that forces you to deliver it, today or tomorrow or by the end of the month at the latest, rather than in 3 months’ time, or next year, or never.
If you’ve been on my list for a while, and in particular if you joined me for the “How I do it” training two years ago, you probably know what my Most Valuable Offer is. If not, don’t worry. I’ll tell you all about it, and give you some examples, in my email tomorrow.