It’s Saturday today. I’ve forbidden myself from doing any work on the weekends except writing this email.
But what the hell am I gonna do if I don’t work?
I sat on the couch. I looked around. I waited.
Eventually, I picked up a book.
Good thing.
Because I came across the following fun yet instructive story, which goes back to ancient Greece:
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A stranger publicly said that he could teach Dionysius, the tyrant of Syracuse, an infallible way to find out and discover all the conspiracies his subjects could contrive against him, if Dionysius would give him a good sum of money for his pains.
Dionysius hearing of it, caused the man to be brought to him, that he might learn an art so necessary to his preservation.
The man made answer, that all the art he knew was that Dionysius should give him a talent [eg. 25kg of silver], and afterwards boast that he had obtained a singular secret from him.
Dionysius liked the invention, and accordingly caused six hundred crowns to be counted out to the stranger.
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If you so choose, you can extract many lessons from this story. Today, I will extract just one for you. It be this:
A higher price can be better for both you as the seller AND for your audience as the buyers… even if the deliverables stay exactly the same (or if the deliverables are nothing at all, as in the story above).
Paying a high price can literally be lifesaving for the buyer (again, as in the story above).
But even when it’s not a matter of life and death, paying a high price can be a boost to your buyers’ ego, reputation, and peace of mind. And what’s more important than those things?
I’m telling you this because a few days ago, in my Daily Email House community, I asked folks whether they are interested in running a price increase promo.
That was motivated by the fact that, as I’ve found out recently, a bunch of my readers who sell courses and ebooks and templates charge very little for what they sell.
That’s not good for them… and it’s not good for their buyers either, at least if the stuff being sold is lifesaving or at least potentially life-changing.
So I offered to help folks run a price increase promo over the next few weeks, as a challenge, in a group, to avoid feeling alone, or feeling like they’re going to screw things up, or feeling paralyzed from overthinking.
I will have more details on that “Price Increase Challenge” soon — the when, the where, and of course, the how much. And I will apply my own lesson. I’ll make the price VERY high, but in a way that’s good for you, if you choose to join me for this Price Increase Challenge.