Last August, a well-known course creator in the copywriting and email marketing space sent me a message that said, in part:
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Lately it feels like there’s a secret “Thou Shalt Not Buy From [dude’s name]” commandment that’s been floating around and I’m not sure how to fix it 😅
(Kidding, sort of. It’s just that course sales have been waaaaaaaay down)
They dropped off big around March. There was piracy, which certainly didn’t help, but I mostly think it was my audience getting crushed by the robots.
They got scared and stopped buying, even when I offered exactly what they said they wanted.
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I have heard the same message since, from a few other list owners I know. Some have seen gradual declines in course sales. Others have seen things drop off a cliff over past 2-3 months.
Has selling courses become a a problem for you?
Were you able to sell courses before… and now it feels like there’s a secret fatwa on you, prohibiting people in your market from giving you money?
If so, hit reply and tell me about it. Think of me like your therapist or your father confessor.
I’ll listen, without judgment.
And if you like, I will also share with you a bit of behind-the-scenes of a second dude I know personally, somebody who is selling tons of courses right now, more so than ever, behind the scenes, quietly, without any fanfare, and what his secret is, in his own words.