Over the past couple months, I’ve been invited to join, for free, a mastermind that normally costs $50k/year.
The mastermind meets weekly on Thursdays.
I have been dutifully attending every week… until this last Thursday.
I didn’t really have anything new to crow about. I had made no progress on what I was working on the Thursday prior. I felt reluctant to go on the call and maybe have to admit that.
So I told myself I’m tired and I deserve a break, and I simply skipped the mastermind call, even though it’s a warm & welcoming environment, even though it’s filled with big-time marketers, and even though I have learned crazy things each time had I attended, and it seemed crazy to miss the opportunity to learn more.
I know this same feeling from when I had hired A-lister Dan Ferrari as a copywriting coach back in 2019-2020.
I felt pressure each week to come and show some sort of progress. It didn’t really impact what I did — I was doing my work already, and an additional weekly deadline couldn’t change that — but it definitely created extra stress for days in advance of each week’s call.
The weird thing is, I know this same feeling from the other side too.
I have in the past offered 1-1 coaching to people and charging them multiple thousands of dollars per month.
I ended up working with a few folks who already had successful email-based businesses. They were convinced that better email copy would help their business grow even more. They hired me to critique their emails regularly.
After two weeks of this, it inevitably came to pass that I had pointed out any technical issues with their emails, and they had plugged up these few copywriting holes.
But my coaching clients had hired me, liked me, and wanted ongoing feedback from me, or so I assumed. And so we kept getting on weekly hour-long calls, where I kept looking over their really very good emails, because I felt I had to justify my existence, because they had paid me.
It doesn’t have to be like this.
I don’t do copy critiques any more, and I don’t get on weekly coaching calls with people just because they paid me.
You don’t have to promise weekly 1-hour calls either… or offer 24/7 access to you over WhatsApp… or give away a year of your life to anybody just because you’re out of better ideas for what to offer.
You don’t have to justify your existence, or crack the whip to “motivate” people who are already stressed that they are not doing enough.
You can go from telling yourself you are good at what you do and you like the work, and that money is secondary… to telling yourself that you help motivated and resourceful people in your audience reach an outcome they want, and that you get paid accordingly.
Over the past couple weeks, I have been talking indirectly about repackaging your “coaching,” which you might be struggling to sell, into a $1k+ offer which is both easier to sell and deliver.
It’s time to get more direct.
Would you like to use your knowledge and skill to help people in your audience get results?
Would you like to have a $1k+ offer, which you can sell 3-5 times a month, and which you can deliver in 6 or fewer hours to start, and in less and less time with each subsequent sale?
Would you like my help in getting there?
If you would, hit reply. No pressure, and no commitment. We can simply see if it makes sense to work together, and if it does, you can make your decision then.