Yesterday I wrote about a new 1:1 coaching program I am offering. I got an “indicator of interest” about that from an online business owner who already has a sizeable list and business.
When I asked him what even got him interested in this offer, he replied:
===
What got me interested was simply learning from you directly. I’ve always admired the life you live, the things you’re able to do, and how you’ve managed to do it all while not slaving to social media.
I’ve been trying to find ways to get off social media for good, but yet to crack the code.
===
In the words of Russell Conwell, founder of Temple University and originator of the “Acres of Diamonds” story, “I am astonished that so many people should care to hear this story over again.”
You’ve probably heard “Acres of Diamonds” already in some form. In three bare-bones acts:
1. Guy leaves his farm in a fruitless search for diamonds.
2. Guy gets increasingly poor and frantic as the years pass, and finally decides to end it all by drowning himself in the sea, off the coast off Barcelona (no joke, that’s the original story, look it up).
3. Meanwhile, back home, diamonds are discovered all throughout his farm, buried under an inch or two of sand and soil.
The moral of that story, at least for me, is “get more out of what you’ve already got.”
If you’ve got an email list, that translates to getting more out of your existing list eg. (much) more monetization.
Monetization makes it so you’re not dependent on constantly getting new leads in, so you can get off social media for good, if you feel like you’re slaving away there.
Monetization also makes it so you have much more choice about where and how you source your leads if you do want to grow your list.
If a new reader is worth a lotta money for you — via more monetization — then you stop being dependent on sources of free leads like social media. You can instead grow your list by reaching out to the best sources of leads (in my experience, other list owners) and making them outrageous deals that are too good for them to refuse.
As for the how-to specifics and details of more monetization, that will depend on what you do, what your niche is, what your goals are, and where personal no-go lines lie.
If you want my help and years of experience to help you with that:
I’ve got this new 1:1 coaching program, which runs for a year.
This coaching program is reasonably low-cost, because accountability and whip-cracking are not a part of it.
In order for me to be useful to you at all with this coaching program, I need to see you have some runway already.
In case you’re interested, hit reply and tell me a bit about your situation with your list.
Specifically, I’m interested in things like how many people you have on your list… how many new people you’re getting in an average week… what kinds of offers you’ve made so far… and how that’s gone for you.