I recently heard from an ongoing client in the ecommerce space.
He has a couple of different brands selling niche physical products (I won’t say exactly what because that’s part of his success).
Anyways, the branded physical products seem to offer steady but limited profits.
And so he is looking to launch a few “one-off” products. These are popular, trendy things, the likes you can see on FB or Amazon all the time (think wifi repeater). He wants to launch one of these campaigns each week, in hope of scoring some quick wins to pad out the income from ongoing branded product sales.
Which is ok for me, because it means I get ongoing work writing copy for all these products, as well as feedback on what’s working and what’s not.
At the same time, I feel it’s a bit like climbing a tall palm tree to gather some coconuts, one at a time.
Getting up to the top of a palm tree is rough, scary, and dangerous work.
And so imagine you somehow climb all the way up to the top, where there are about a dozen ripe coconuts.
You roll one back and forth in your hand until it comes loose…
You let it fall to the ground…
And then you start your own scary and dangerous descent, ignoring all the other coconuts in the canopy, to repeat the same thing over at the next coconut palm.
You can see where I’m going with this.
Getting a customer to buy something from you is rough, dangerous, and expensive work.
So once you’ve climbed that palm tree, it doesn’t make sense NOT to pick all the coconuts that are up there.
In part, my client is already doing this, by offering day-zero upsells.
But there’s more he could do.
Specifically, he could keep trying to sell other things to these same customers, days or weeks after that first sale.
That might seem blindingly obvious to you. But what’s really obvious is that some otherwise smart and successful businesses — like my client’s — aren’t actually doing it.
Perhaps the reason is that they really don’t know how.
Or they simply don’t have the resources to do it.
That’s why I’m making my client a risk-free offer — either he will get some “free” sales or he won’t. But either way, there’s no cost to him.
And I’ll make the same offer to you right now. If you’ve got a customer list that’s sitting idle after the initial sale, get in touch with me and we can talk about how you can get some “free” profits out of your customer list — with zero cost to you.
He has a couple of different brands selling niche physical products (I won’t say exactly what because that’s part of his success).
Anyways, the branded physical products seem to offer steady but limited profits.
And so he is looking to launch a few “one-off” products. These are popular, trendy things, the likes you can see on FB or Amazon all the time (think wifi repeater). He wants to launch one of these campaigns each week, in hope of scoring some quick wins to pad out the income from ongoing branded product sales.
Which is ok for me, because it means I get ongoing work writing copy for all these products, as well as feedback on what’s working and what’s not.
At the same time, I feel it’s a bit like climbing a tall palm tree to gather some coconuts, one at a time.
Getting up to the top of a palm tree is rough, scary, and dangerous work.
And so imagine you somehow climb all the way up to the top, where there are about a dozen ripe coconuts.
You roll one back and forth in your hand until it comes loose…
You let it fall to the ground…
And then you start your own scary and dangerous descent, ignoring all the other coconuts in the canopy, to repeat the same thing over at the next coconut palm.
You can see where I’m going with this.
Getting a customer to buy something from you is rough, dangerous, and expensive work.
So once you’ve climbed that palm tree, it doesn’t make sense NOT to pick all the coconuts that are up there.
In part, my client is already doing this, by offering day-zero upsells.
But there’s more he could do.
Specifically, he could keep trying to sell other things to these same customers, days or weeks after that first sale.
That might seem blindingly obvious to you. But what’s really obvious is that some otherwise smart and successful businesses — like my client’s — aren’t actually doing it.
Perhaps the reason is that they really don’t know how.
Or they simply don’t have the resources to do it.
That’s why I’m making my client a risk-free offer — either he will get some “free” sales or he won’t. But either way, there’s no cost to him.
And I’ll make the same offer to you right now. If you’ve got a customer list that’s sitting idle after the initial sale, get in touch with me and we can talk about how you can get some “free” profits out of your customer list — with zero cost to you.