I got a little lesson and a big lesson for you today. Let’s see if you can digest them.
Little lesson:
Yesterday I heard a story told by Joe Polish, the marketer who runs $100k/year mastermind groups and puts on 3-day events that cost $10k to attend.
Joe’s story was about a curious consult he did with an entrepreneur who wanted to grow her biz.
Joe said, he could tell this entrepreneur was so tightly wound that she would soon crack. Instead of marketing advice, Joe got her to come up with and schedule a “Super Happy Fun Day,” which is just what it sounds like, both so she would enjoy life a bit and to recharge her batteries.
My reaction to this little lesson:
“Super Happy Fun Day? Not my kinda thing.” If that’s what you think as well, then read on for the big lesson. Joe said:
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I’ve got a giant list right now of people who are trying to schedule things with me. One of my team members put up “cup of genius dot com” and it’s a 20-minute conversation with me for $2,000.
And it’s so funny. Because I can share some of the best insights for free to someone. They won’t do jack shit with it.
They pay me $2,000 for 20 minutes and there’s that focus, completely different level of digestion, that takes place.
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I’ve heard this idea before. Frankly I don’t like it, or at least I don’t like to think it applies to me.
Joe’s little and big lessons nagged at me yesterday as I was at the gym (1, on the stupid elliptical) while listening to this podcast with Joe (2), and getting ready to go back to work (3). (The numbers, by the way, represent instances of overscheduling my life.)
So even though Supper Happy Fun Days don’t sound like my thing, yesterday throughout the day, I gradually filled out a slow and timid list of things I actually enjoy (dogs and fried calamari were on the list).
And then, as the day wound down, at about 11:30pm, perhaps because this was all bubbling in my brain, I on a whim bought a ticket to go to Lisbon today. I fly out at 4pm this afternoon, and I get back on Monday evening.
I still have a bit of time before I have to stuff my two black tshirts into my backpack, so let me remind you of the free live training that mentalist-turned-marketer Kennedy is putting on, exclusive for folks on my list, this coming Monday, September 22, 2025, at 9pm CET/3pm EST/12 noon PST.
Kennedy will share email copywriting and marketing secrets that took him from selling $27k of his flagship info product… to selling $544k of the same, to the same audience.
And yes, there will be something for sale at the end of Kennedy’s training.
But Kennedy’s training will be valuable in itself, even though you don’t have to pay for it. (I know, because I’ve seen the training myself, two years ago, at a live event that cost $450 to attend.)
Maybe if my email today opened up your mind to anything, it’s that there’s value, often great value, in the free pearls that people like Joe Polish and Kennedy and sometimes even myself hand out each day.
To sign up for Kennedy’s free training, and maybe to profit, whether you pay or not: