My Stockholm trip continues. (I know. A fascinating opening sentence.)
Yesterday, I went to a large park in the middle of town with “the world’s oldest outdoor museum,” which is apparently filled with bears and cows and little houses collected from different parts of Sweden.
I’m saying “apparently” because I showed up too late to make it worthwhile to go inside the outdoor museum. I had to be content to simply walk around the park in the balmy weather and gawk at handsome Swedish people strolling around and looking happy and well adjusted.
I will be in Stockholm for a few more days, ferrying around the many islands and bays that make up this city.
After that, I’m going to my home country of Croatia for a few days to visit family. Then I will finally get back to Barcelona, where I live, so I can get back into my daily routine.
And about that, a reader who goes by “Captain Jack” writes in with a question:
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Hi John.
I’m sure you have addressed this in your previous emails… but what does your day look like?
Your perspective on all things, marketing and non marketing, always seems fresh to me.
And your copywriting and marketing prowess is second to none.
So I wanted to ask.
What does a typical day look like for you apart from writing a daily email?
How much time daily do you spend on sharpening your marketing and persuasion skills and learning new things?
And what you recommend a person do, working a full time job, who wants to level up these skills?
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I actually don’t think I’ve ever explicitly addressed my daily routine in a previous email. My typical day on the routine schedule, which I repeat seven days a week, looks something like this:
1. Wake up and roll out of bed (usually around 7am-8am)
2. Daily “10 ideas” practice I got from James Altucher, if I can remember to do so, or some journaling, and then a shower (by about 8:30am)
3. Walk down to the beach and back (maybe 9:30am)
3. Write this daily email (ideally by about 10:30am)
4. My routine breakfast, which is literally the same every day, and which I have written about before (done by about 11:30am or so)
5. More work (such as new promos, bonuses, courses, communities, books, software projects, or other schemes I am excited by at the moment)
6.. Gym (get there around 2pm-3pm)
7. Lunch/dinner (around 4:30pm-5pm)
8. Unless I’m really behind on work, leisure time for the rest of the day (maybe go out into the city, or meet some people, or go for a walk, or stay at home and read)
9. Bed around 11pm-12pm
Captain Jack asked what my routine day looks like aside from writing the daily email. But the fact is, the only part of my routine that’s truly routine and non-negotiable, whether traveling or not, even if I’m sick, hungover, or dying, is this daily email I write.
A daily email like this one takes about thirty minutes to an hour a day of actual writing.
It also consumes some of my time and attention throughout the rest of the day.
For example, writing these emails forces me to read more and more broadly than I might otherwise, because my ideas for daily emails start to dry up otherwise.
The good news is, writing these daily emails isn’t just about making occasional sales or keeping readers engaged until the next promo, either. Because I write about marketing ideas and because I look to implement those ideas whenever I can, this daily email sharpens my skills each day.
And so if you are working a full-time job, or even if you’re not, my best recommendation to level up your skills and expertise is to write a daily email about a topic that interests you and that other people find valuable as well. Again, it takes just a half hour to an hour max.
The crazy thing is, if you keep at it, people will eventually want to read even those emails that are entirely have nothing to do with the core topic of your newsletter. Such as, for example, the topic of what your daily routine looks like.
If you want to get going writing daily emails like this one, and profiting from them, then I got a course for that. It’s called Simple Money Emails. Here’s what big-time course creator Kieran Drew said after he went through Simple Money Emails for the fifth (5th!) time:
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John’s strategies aren’t pushy. They won’t teach you how to squeeze every drop of revenue from your audience. But they are simple, and they’re bloody effective (they helped me hit two 6 figure launches during the summer).
I’ve taken his course 5 times in 5 months. It’s an hour read yet every time I come out noticeably better at copy.
The best email writing course I’ve ever taken.
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If you wanna write daily emails and level up your marketing and persuasion skills: