Over the past year, I have had an ungodly number of people sign up to my list who bill themselves as ecom copywriters.
Typically, the main service these folks offer is email marketing for ecom brands.
Makes sense to me.
Even though I am currently promoting an offer titled 1-Person Advertorial Agency, and though in the past I made good money writing advertorials for ecom clients, that money pales in comparison to the money I made writing emails, for those same clients, on a profit-share basis.
The thing is, I only got a chance to write those profit-share emails because I was already writing advertorials for these clients, and because their entire customer flow, and the success of their future offers and funnels, depended on the front-end copy I was writing.
Which brings me to the following 7-step plan that I would follow today, blindly and with 100% commitment, if I were bent on eating the lunch of all those email-writing ecom copywriters:
1. I’d find ecom businesses that are running paid traffic (easy enough with Facebook ad library, but more below on how to do this in a smart way). I’d look for a business that’s sending traffic straight from their ads to the product page.
2. I’d write an advertorial (or three) for such a business, and I’d do it for absolutely free. (Why not? It’s an investment of a couple hours that could pay back literally hundreds of thousands of dollars over time.)
3. I’d put the advertorial in a Google Doc, and format it nicely so it can function as a live piece of copy. I’d send this to the biz owner. I’d tell them it’s theirs to use, and there’s nothing to do but simply clone the Google Doc (to make sure I don’t mess with it) and redirect a bit of traffic to it to see how it performs against their base funnel.
4. I’d follow up until I get either a “Leave me alone” or a “Damn this worked great, can you write more like this?”
5. If it’s a “Can you write more like this,” I’d say sure. And then I’d make the business owner the following sociopath offer:
“I will write advertorials for you ongoing, for FREE (bear with me here), IF you will let me write emails for you, for FREE also. Just pay me a share of the profits I generate for you on the back end, after the money’s already in your Stripe account.”
6. If I get the objection that they already pay an ecom copywriter to write their emails, I’d politely say, “Fire them. I will do it for free, for just for a share of the profits I make you, unlike those people who charge you whether you make money or not. Plus, I’ll help you scale your ad spend with my advertorials, so we both profit.”
7. If they’re already working with an ecom copywriter who’s getting paid on a profit-share basis, I’d say, “Fire them, because they aren’t writing advertorials for you for free. I will, plus I’ve already proven that I can write copy that sells your offers on cold traffic, which is way harder than email.”
… and to make all this manageable in just a few hours of work a week, I’d use the AI Advertorial Toaster that Thom Benny and his protege Sam are giving away on their 1-Person Advertorial Agency workshop, which happens this Wednesday.
For reference:
It used to take me 4-5 days to write an advertorial.
Sam’s AI Advertorial Toaster pops up a near-good-enough advertorial waffle pretty much instantly. It’s why Sam can bake up and serve an advertorial, one which will convert on cold traffic, in under an hour now, instead of the 4-5 days it took me back when I worked with clients.
It’s also the reason why Sam has been able to write 20+ such advertorials per month, and why he’s pulled in over $50M for clients over the past year alone.
Last point:
Also on the 1-Person Advertorial Agency training, Sam is giving away his Ad Reanimator process, for identifying and contacting clients who are a perfect fit for advertorials — ecom businesses who had a long-running ads that recently died. (Advertorials make those ads come back to life.)
If you are an ecom copywriter already, and if your livelihood is writing emails for clients, maybe a cold chill passed down your back just now. After all, I’m advertising a recipe for someone to come and take your livelihood away, potentially by the end of this week.
The only thing I can tell you is, if you’re currently not offering advertorials to your email clients, there’s nothing stopping you from doing so, using Sam’s Toaster and the instruction manual he provides for it.
Not only will you protect yourself against competition sneaking in and taking your email clients away from you, but you have a chance to make a lot more money, whether you simply want to charge your clients for your advertorials, or do a revshare deal like I lay out above (again, it’s how I made most of my money).
And if you’re not an “ecom copywriter” yet, it is a legit opportunity right now, even if you have little experience to speak of.
In either case, Thom and Sam’s workshop is happening this Wednesday. For more info, or to sign up before it’s too late: