One big lesson I learned long ago, from a former client in the real estate investing space, is that your email list can do much more for you than simply provide you with income.
The email addresses on your list stand for, more often than not, real, living, intelligent people, with experiences and skills and connections.
These people can help you with all sorts of stuff, including partnerships, referrals, and advice.
So let me ask you for advice on the following email list puzzle:
I’ve been talking to a FB ad agency owner who happens to read these emails. She has been patiently sitting on an email list, which was part of her payment for a revshare deal with a client (ie. she has full rights to use this list).
The bad/terrible:
– This email list hasn’t been emailed in the past 1-18 months (depending on when they bought)
– The guru who was the face of the offer is no longer involved
– His name or his offers cannot be used or even mentioned
– Emails can’t be sent from his account/domain
Bad, right?
Yes. There are only two positives to offset the four negatives I’ve just listed:
– There are 115k email addresses on this list
– All are buyers, with some spending as little as $27 and some as much as $15k (it’s a finance list)
So do you have any experience or advice with something like this?
If these were physical mail addresses, we could mail a small segment of the list as a test and see what happens.
Is that the thing to do here as well? Is our best bet to set up a new domain, and start slowly spamming people and see where it leads us?
Or should we throw away the whole list?
Or is there some third option I’m not seeing?
If you have any advice for me, or even better if you’ve been in a situation like this before and can share your experience, please let me know. Thanks in advance.