Here’s a little story of secret networks making referrals around the world:
Back in 2023, I met a copywriter at a conference in Poland. We hit it off, and stayed in touch.
This guy is French, but he was working in Switzerland as copy chief at a supplement company. He wanted to quit this 9-5 job and go freelance — but living in Switzerland ain’t cheap. In order to have the confidence to quit his 9-5, he would need at least one really good copywriting client.
He asked if I knew anybody.
I did not.
But I did know an international man of mystery, connections, and influence, Lawrence Bernstein.
I had gotten connected with Lawrence earlier that year after writing him an email to enthuse about his “ad a day” subscription, Ad Money Machine.
Lawrence and I had gotten on a Zoom call to get acquainted after that email. Lawrence had asked if he could introduce me to anybody in the direct response space. There wasn’t anyone at that time. But I now wrote him (from Spain) on behalf of this French copywriter. Was there anybody Lawrence could think of as a client for him?
Lawrence lives in Arizona. But he wrote an email to one of his many international DR contacts, a supplement marketer in France. That guy wrote an email to somebody back in Switzerland. And the end result, in the words of the copywriter I had met in Poland:
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Lawrence connected me to someone in France, who knew somebody in Switzerland. That’s funny because it traveled all around the world just to get back to Switzerland. So I met with the guy in October and it was a great match. I quit my job in December and I had the whole month of January without a job just trying to see what I was going to do. Then he sent me an offer for February.
[…]
It was funny to meet people that were so close. I didn’t know about the company. I didn’t know about the guy. It was so close to home but actually I had no idea what they were doing that or that they existed.
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As far as I know, the copywriter is still working happily with this client that Lawrence had helped connect him to.
I’m telling you this to make the point that direct response outfits tend to fly under the radar.
Yes, there are a few noticeable behemoths like Agora and Guthy-Renker.
But there are thousands of other small operators, maybe a team of 10 people of fewer, pulling in tens of millions or even hundreds of millions of dollars a year in sales.
You won’t ever know about these people, not unless you are well-connected already, or obsessive in your research, or willing to spend a lot of your own money to buy DR offers and to get on DR mailing lists.
Lawrence happens to be all three.
That’s another reason I keep enthusing about Lawrence’s Ad Money Machine. Lawrence’s “ad a day” service features winning ads you won’t find anywhere else, often with copywriting techniques and marketing strategies that are pulling in millions of dollars, but flying under the radar.
As A-list copywriter John Forde wrote about Ad Money Machine:
“Brilliant examples, great commentary. This one just gave me an idea for a newsletter we’re about to launch that I think will hit large. I don’t know where you find this stuff, but I’m glad you do.”
And now, it’s time. Because my current “Unannounced Bonus” offer disappears tonight at 12 midnight PST, never be repeated.
If you need a reminder, here’s what the “Unannounced Bonus” offer is made up of:
#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe
How?
By drilling into you mechanical do-or-die skill of writing sales bullets, and giving you feedback from A-list copywriters, who wrote their own sales bullets starting with the same source material as you did.
(This feedback process is why past customers have called Copy Riddles “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)
#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine
… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (A-list copywriter Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)
#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort
Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.
I stopped doing live cohorts for Copy Riddles because they are too much work.
I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.
#4. 3-Month Copy Riddles Payment Plan
As part of this promo, until tonight only, you can break up payments for Copy Riddles over the course of three months.
Again, this “Unannounced Bonus” event ends tonight at 12 midnight PST.
If you’d like to invest in this before it disappears in a few short hours: