This past Monday, as I started my “Unannounced Bonus” promo for Copy Riddles, I got the following message from a long-term customer (I don’t know if he wants me to share his name):
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Gadzooks! What a bonus!
I was going to wait, but I don’t think I can pass this up.
However, I will take a day or two to run my numbers because I was NOT planning on dropping a grand on a new course this month.
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This customer has since gone to join Copy RIddles and get access to that gadzookin’ bonus, which is a lifetime membership to Lawrence Bernstein’s Ad Money Machine.
Except, something sneaky is going on:
This customer didn’t lay out $997, which is what Copy Riddles sells for. That’s because he took advantage of the (so far unannounced) payment plan for Copy Riddles, which I’m offering this week only, as part of this “Unannounced Bonus” event.
I’ve only offered a payment once before in the 4+ years of Copy Riddles, and I only did that for 2 days.
I was pleasantly surprised it 1) helped drive sales and 2) the people who bought via the payment plan weren’t buying because they couldn’t afford the full price, but simply because it was psychologically easier.
(I have interacted with many of those customers before, and I know they are successful marketers and business owners.)
That’s something to consider if you too sell high-ticket info products.
Here’s something else to consider. The total offer for Copy Riddles during the present “Unannounced Bonus” promo, which ends this Sunday at 12 midnight PST, is now:
#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe
(Previous customers have said Copy Riddles is “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)
#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine
… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)
#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort
Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.
I stopped doing live cohorts for Copy Riddles because they are too much work.
I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.
#4. 3-Month Copy Riddles Payment Plan
As part of this promo, for the next three days only, you can get started with Copy Riddles for $399, and then two more monthly payments of $399.
About that price:
I’m not saying Copy Riddles is not expensive because you can break it up into payments, though that can help reduce the psychological sting of a lump sum.
I am saying Copy Riddles can stop being expensive if you take the attitude that you will get your money’s worth from it, and more.
At the risk of sounding like a pretentious pontificator:
I’ve forced myself to develop the habit that, whenever I spend money on courses, memberships, events, I sit down and make a list of 10 ideas for how I could make that money back, and more, by a given date, thanks to what I’m learning or getting inside that course/membership/event, ideally before I’ve even paid it off fully.
No, it doesn’t always work out as planned.
Sometimes it takes me longer to make my money back, and sometimes I don’t manage it all the way.
But sometimes, I do make my money back before the deadline I had set for myself. And sometimes it works out much better than planned.
This is a good attitude in general if you spend time in the world of direct response marketing and copywriting.
That world is built out of intangible, feathery ideas, which can nonetheless quickly translate into real and tangible things like gold, houses, and cars.
I’ll have a real-world example tomorrow of how a Copy Riddles member applied this mentality to get more out of Copy Riddles than he paid for it.
Meanwhile, the deadline is nearing. Once again, it’s this Sunday at 12 midnight PST.
If you’d like to get Copy Riddles and the free lifetime subscription to Ad Money Machine… be part of “Bullets With Bejako” live cohort… and even potentially take advantage of the payment plan, giving you two extra months to recoup your investment in this offer, here’s where to go: