A long-time reader named Jordan writes in reponse to my announcement yesterday, about the ebook version of my new 10 Commandments book being live on Amazon:
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I’ll wait for the paperback to be ready, I’ve found digital copies more likely to go unread (since like courses, the digital backlog always seems bigger and more step requiring than physical ones)
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I’m telling you this because:
1. There might be something to what Jordan says.
I know direct marketing legends like Dan Kennedy bang the drum about the value of physical content arriving in the mail, both for the excitement of actually getting something real delivered, and for the fact it will hang around the house and be visible and be more likely to be consumed, shared, and remembered.
2. Because the Amazon elves have finally woken up and done their job, so the paperback version of my book is now up and live.
If you like the sight of a book lying on your desk, or you want a reference you can reach for without relying on anything digital, or you simply enjoy the feel of some paper and ink in your hands: