Dan Kennedy has a joke that goes something like, if we all stopped doing a thing in case the first time didn’t work out well, the human race would soon die out.
Get it? Get it? Wink wink, nudge nudge?
It’s about sex.
I bring this up for two reasons:
Reason one is that the first time I tried it — meaning writing emails, get your mind out of literotica section please — it didn’t work out well. Or actually I just didn’t last very long.
I believe this current newsletter, which has been running for 6+ years day in and day out, is something like my third or fourth attempt to stick to emailing consistently.
Reason two is because I want to share with you a case study I got from a reader named Jakub Červenka.
Jakub runs an online business called Muž 2.0. From what Google tells me, that translates from Czech into into Man 2.0. Because Jakub’s business is teaching men self-development stuff, specifically how to fix various bedroom problems.
Now, I happen to know from having exchanged lots of emails with Jakub over the years that his main thing is running ads on Facebook to a webinar that sells his core program.
But lately, Jakub gave another shot to daily emailing, even though it didn’t work out well the first time around. Jakub reports:
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I had been sending emails daily and then stopped for a good part of this year mainly due to feeling burnt out and feeling like I was riding on a dead horse, writing emails about the same topic.
With your service, this block is gone. I like to see the puzzle and then read in your email how you personally used it. It’s great over-the-shoulder learning experience.
I also noticed how not wanting to break the streak is motivating me – even more so than I don’t know, say making potentially money from making a sale to my list… that’s crazy. I am ashamed to admit it, as it is completely irrational, but it’s the truth. And probably not so surprising to anyone in the copywriting world, we know we are not rational beings, but still, this surprised me.
Also, I used a few of your prompts in my Black Friday promo. I made crazy good offer to my list, (20 of my flagship courses for 40% of the price) due to some messed up technical stuff ended up selling 23, which with some up/cross/down sells brought home close to $20k in 3 days… my best Black Friday yet.
So it was a good offer, but I was not promoting it in any other way than by e-mails and your inspiration was part of it, so you can say that your service contributed to this result. Which is true and it restored my resolve to write daily.
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The service Jakub is referring to is my Daily Email Habit. It makes it easier to come up with a daily email topic every day, plus it has an in-email streak counter to keep you accountable.
Like Jakub says, why the streak counter works is not particularly rational… but it can be very effective.
And the results?
Jakub already had a successful business, and he had all the pieces in place. Reintroducing daily emails helped him make another $20k last month that he might not have made otherwise.
Your particular situation? Only you can really answer that question.
One thing I’m sure of, if you’re planning to ever or restart daily emails, the sooner you do, the sooner you will see results. Yes, even if you tried it before and it felt like riding on a dead horse.
For more info on Daily Email Habit, and how it can help you start and stay consistent with daily emails: