This morning at 9am Barcelona time, I concluded the White Tuesday event that promoted my almost 4-year-old Copy Riddles program.
I ended up making 20 sales of Copy Riddles over 6 emails and 36 hours.
I offered a payment plan as a key part of the White Tuesday promo, which means I collected $2,848 so far (one person paid in full) and will be getting another $17,056 over the next 10 months as the payments roll in, for a grand total of $19,940.
In my small, modest world, with my small, modest list, this counts as a good result — $9,970 per day, $3,323 per email, when all the money is in.
This, by the way, is not any kind of “HOT: Work Just 2 days A Month!” bizopp pitch. In fact, it’s the opposite.
I always do a review for myself of a completed promo and list 10 conclusions. I did the same this morning.
My key conclusion was about the reason why this promo was a success, and that’s because of perceived real value.
Copy Riddles sells for $997. The $2k Advertorial Consult I gave away as a free bonus I really got paid $2k for.
Except, for either of those to really matter, to feel real, it took constant work over months and years leading up to this promo. Selling and promoting Copy Riddles… selling and promoting and delivering my other offers… doing consulting and coaching and client work (back when I still did)… featuring testimonials… talking about case studies… going on podcasts… dripping out my experiences writing advertorials… writing these daily emails, from home, from airports, and at train stations.
A couple days ago, Kieran Drew wrote the following in a review of his own successful promo:
“Sure, courses have little-to-no fulfillment cost. But I now have over 3,000 customers and let me tell you, there is no free lunch. Products are not ‘true’ passive income—especially if you send thank you videos to every customer and reply to every email (I recommend both).”
Not “true passive income” is not a problem for me any more.
Five years ago, I published my 10 Commandments Of A-list Copywriters book. Commandment VI I got from Claude Hopkins, who wrote that love of work can be cultivated, and that for him work and play are interchangeable.
I put that in the book as an interesting and possibly useful idea. At the time, it definitely was not a belief I had managed to adopt. But over the years, maybe because I wrote it down then, it’s gradually taken hold in my head.
Today I work, don’t mind working, and in fact have slowly turned work into a kind of game that I can actually enjoy.
Except even games need a break now and then — body and brain need to rest and recover.
And so I’m taking a mandatory vacation day today. This email is the only thing I will do, besides replying to previous Copy Riddles buyers who asked for the bonuses I offered as part of the White Tuesday promo.
Meanwhile, I can only recommend you read or reread my 10 Commandments book. Looking back over it after 5 years, all the commandments are still supremely valuable. In fact, I only wish I myself would follow them more regularly. Maybe you too can benefit from reading them or being reminded of them? For more info: