Yesterday, I got on three calls with three people who expressed interest in my new daily email prompts service.
The last of these three calls was with a media buyer named Sean (not sure he wants me to share his last name), who works at an agency in Colorado.
Sean has bought pretty much every training and course I’ve put out, starting with Copy Riddles back in 2021.
As were getting started with the call, Sean explained how it started:
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What I really liked about Copy Riddles was that little involvement piece where you have to read the source material and come up with your own bullet that’s close to what the copywriter came up with.
And that involvement advice kept me going through the entire course. It’s probably the coolest course that I’ve done in terms of copywriting. I’ve been dabbling in the copywriting space for 20 years, since I was 15.
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You can do something like this as well.
Instead of just giving people information, add in an involvement device. In other words, give your customers some sort of safe opportunity to actively practice, not just consume.
The reason to go to this trouble is because your customers will end up going through what you sell them, and will get more out of it as a result.
That’s good for them, and it’s good for you. By my entirely made-up math, an involvement device makes it an estimated 13.471x times more likely customers will buy something from you again. And I think Sean’s custom with my little online business is a good example of that.
If you have Copy Riddles, you know how the involvement device in that program works. And if you don’t have Copy Riddles yet:
I’ve never done a Black Friday promotion, and I won’t be changing that this year.
But I will have a “White Tuesday” special offer on Copy Riddles, starting tomorrow and lasting through Tuesday November 12.
Why White Tuesday?
I just thought it was a funny-sounding zag to everybody’s constant zigging with “Black Friday.”
I did try to find some kind of historical event to tie White Tuesday into… but I only came upon a decree from November 12, 1938, in Nazi Germany, excluding Jews from participating in the economy.
This is most definitely NOT the kind of White Tuesday I have in mind.
Instead, I just mean this event to be a fun, little, completely Nazi-free promo, hopefully with an irresistible offer to get you to try Copy Riddles if have been curious about it but have not jumped in yet. But more on all that tomorrow.