Comes a question from a reader in followup to my email yesterday, about what I’m reading now:
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Hi John.
Thanks for sharing this.
I have another question for you, something I wanted to ask from you for some time now.
What are your go-to sources/websites/forums to do market research whenever you’re working on a sales copy related project?
If this is something you teach in one of your paid offers, feel free to dismiss this.
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I don’t mind sharing the fact that I don’t go to no scrubby forums or websites to do market research.
Instead, I get on a real, live, anxiety-inducing call.
In fact, I have three calls lined up today to do research for the daily email prompts service I’m launching.
Last week, I asked for a show of hands from people who are interested in this service. A few dozen people replied.
I reached out to some of them yesterday to see if they would get on a call with me today.
We managed to schedule a time with a few of them.
And so, later today, we’ll get on Zoom. I’ll listen, ask followup questions, and then think about what I heard.
In my experience, reaching out and talking to people is the fastest way to get information. It reveals stuff that might take forever to find out otherwise.
That’s why it’s my go to way to quickly test out an offer, see if it has legs, and gauge the primary sales appeals.
By the way, if the idea of a daily email prompt service sounds useful to you, then hit reply and tell me what you like about this idea (do tell me why, because simply replying and saying “yes” or “reply” won’t do it). If you do that, I will add you to the priority list, so you have a chance to test this service out sooner rather than later.