“You can fool some people sometimes, but you can’t fool all the people all the time”
— Peter Tosh
I was approached by a potential client a few days ago. He wanted me to write some sales copy for a cryptocurrency mining company.
This company is trying to raise funds through a crowd sale, known as an ICO in crypto land.
The trouble, said the potential client, is that there have already been about 20 mining companies with ICOs. And they’ve all failed in various ways, taking investor funds with them.
So he wanted to know how I would deal with this poor reputation when trying to sell this new mining ICO. I gave him a simple 3-part plan:
1. Acknowledge the poor reputation of previous mining ICOs
2. List all the ways this new mining company would be different
3. Give reasons why this is true
As far as I can see, that’s about the limit of what sales copy can do in this case.
If this new ICO isn’t different enough from previous failed ICOs…
Or if there aren’t any tangible reasons to prove that it’s different…
Then no copy magic will fix this issue, just like Peter Tosh says at the top.
The thing is, I can think of several ways to deal with extreme market skepticism.
But these ways would require improving the actual product, or taking novel marketing approaches (rather than just relying on good copywriting).
Unfortunately, having me influence the product or change the overall marketing strategy is not something most of my clients are open to.
That’s one of the reasons I’m always working on my own side projects where I do have complete control.
And it’s also why I’m on the lookout for a profitable business, selling good products, that I could join as a long-term marketing partner.
If that’s a prospect that might be attractive to you and your business, then write me an email, and we can talk.