Here’s an idea that I’ve found to be true:
If you do a good job getting people to consume and digest your content all the way through, it’s much easier to get great testimonials, ones you can actually feature because they say something substantive, and because they have a real shot of converting others as well.
I bring this up because last night, a copywriter named Pete, who’s been on my list for a while and who has already bought a few of my previous offers, signed up for my 3rd Conversion training, all about consumption and digestion.
When I asked Pete why, and what he’s hoping to get from the training, he replied:
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Reason I joined is, because I’ve done a few workshops in the past few months that I’ve repurposed as content to sell.
Some people bought, but when I send emails to them to get feedback I get no response.
Which I’m assuming is because they haven’t gone through it.
If they thought it sucked, I’m certain I would hear about it. As negative people usually have something to say lol
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I’m not sure if people who think an offer sucked usually have something to say about it. I know I like to keep my mouth shut and just go elsewhere.
I’m not saying that’s what happened in Pete’s case, and there’s no reason to think so based on his message.
But I do know what I told you above:
If you do a good job getting people to consume and digest your content, it becomes much easier to get great testimonials, or at least feedback and response of some sort.
And as an example of that, I can tell you that last month, Pete bought my Most Valuable Emails and the stripped-down version of Simple Money Emails. When I wrote to him to deliver the courses, he replied:
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I stayed up last night to binge read everything in MVE…
And all I have to say is, you’re not charging enough, dude.
After going through Copy Riddles and now MVE, and I’ll likely do the same with SME…
Everything you sell is solid.
Always grateful when I see one of your emails roll in.
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Today, I’m not selling either Copy Riddles or MVE or SME, though of course if you’d like to give me money for those, you can.
Today, I’m simply trying to tell you it’s the last day to sign up for the 3rd Conversion training.
On the training, I will cover a small number of techniques, ones I’ve used and ones I’ve had used on me, to get people to actually go through your paid courses and ebooks and programs, ideally to the end.
I’m only charging $100 for this training. It’s probably not enough, but I’m doing it because frankly I want to organize this knowledge in my own head.
Doing it live, in front of an audience of people who are genuinely interested and can profit from it, is a good motivator for me.
In other words, money and sales are not main reason why I’m putting this training on.
That said, money and sales can be the main reason why you might want to join me on this training.
Everything in your business — from your ads to your emails to your sales pages (hello testimonials) — becomes much easier if people get value from what you deliver.
And in order for them to have any chance of getting value from what you deliver — beyond just the thrill of spending money on something — they have to consume and digest what you’re selling them.
The deadline to sign up for the 3rd Conversion training is tonight, Wednesday, at 12 midnight PST.
The training itself will happen on Zoom tomorrow, Thursday, at 8pm CET/2pm EST/11am PST. There will be a recording which I will send out after the call, though if you can make it live, you and I both are sure to benefit more from it.
If you’d like to get in before the doors close:
https://bejakovic.com/3rd-conversion